Translate commercial priorities into event strategies with clear business cases and contribute to or own annual roadmaps aligned with growth objectives.
Define success metrics beyond attendance, including pipeline impact, activation, ROI, and incrementality.
Partner with Supply, Partner Digital Marketing, PR, Content, Branding, business development, and senior leadership to align stakeholders and business priorities.
Lead events and multi-workstream initiatives end to end, including detailed project plans, risk mitigation, milestone tracking, governance cadence, and reporting.
Build measurement frameworks, post-event impact analyses, dashboards, test-and-learn processes, scalable playbooks, and operating models.