Position overviewPosted 1 day ago

Senior Specialist/Associate Manager, Event & Experiential Marketing (Bangkok Based, relocation provided) - Careers at Agoda

Agoda →
Full-time, on-site4+ years of relevant full-time experience; level will be matched to experience

Bangkok, Thailand; hybrid: 2 days WFH and 3 days in office; relocation provided

Compensation
THB 90,000 - THB 140,000
THB / month

Estimated range. Confirm compensation with the employer.

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Listing record updated: November 4, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.

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About the position

Agoda is seeking a strategic, results-driven marketer to own and scale events for supply partners, including hotels, airlines, and activities. The role translates commercial priorities into event strategies, defines business cases and success metrics, develops scalable playbooks and operating models, and connects events to measurable partner growth.

The successful candidate will lead events and multi-workstream initiatives end to end, manage stakeholders across Supply, partner marketing, PR, Content, Branding, and senior leadership, and build measurement frameworks, dashboards, and post-event impact analyses. Relevant experience is likely 4+ years, with strength in structured problem-solving, commercial acumen, stakeholder management, project governance, and data-informed decision-making. Event marketing experience is welcomed but not required; consulting, strategy, PMO, or business operations backgrounds are equally valued.

Responsibilities

Translate commercial priorities into event strategies with clear business cases and contribute to or own annual roadmaps aligned with growth objectives.

Define success metrics beyond attendance, including pipeline impact, activation, ROI, and incrementality.

Partner with Supply, Partner Digital Marketing, PR, Content, Branding, business development, and senior leadership to align stakeholders and business priorities.

Lead events and multi-workstream initiatives end to end, including detailed project plans, risk mitigation, milestone tracking, governance cadence, and reporting.

Build measurement frameworks, post-event impact analyses, dashboards, test-and-learn processes, scalable playbooks, and operating models.

Requirements

4+ years of relevant experience is likely; the level will be matched to the candidate's experience.

Ability to turn ambiguity into clear frameworks and action plans, with strong analytical thinking and commercial acumen.

Experience working with senior stakeholders and influencing without relying on hierarchy.

Strong project management discipline and ability to manage multiple concurrent initiatives.

Understanding of P&L drivers and growth mechanics, with data-informed decision-making and focus on impact rather than activity.

Nice to have

Experience in events, field marketing, or B2B marketing is a plus but is not essential. Traditional event production experience is not required. Management consulting, strategy or business transformation, PMO or program management, and business operations backgrounds are equally valued.

Hiring Process

Candidates are asked to review Agoda's Hiring Process Guidelines before the interview. The application includes questions about relevant full-time experience, current location, salary expectations, and potential Booking Holdings group or Deloitte affiliations.

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