Position overviewPosted 1 day ago
Marketing Engagement Lead
Takeda →full-time5+ years
Bangkok, Thailand
Compensation
THB 90,000 - THB 140,000
THB / month
Estimated range. Confirm compensation with the employer.
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Listing record updated: November 14, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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About the position
Takeda is hiring a Marketing Engagement Lead in Bangkok, Thailand to lead HCP engagement across adult-care specialties including Infectious Disease, Cardiology, Endocrinology, Family Medicine, Internal Medicine, and Geriatrics. The role drives brand growth by developing localized marketing strategies, expanding HCP adoption, designing omnichannel customer journeys, and partnering cross-functionally with Medical, Sales, Market Access, and Commercial Excellence teams.
The position requires 5+ years of pharmaceutical marketing experience, a Bachelor's degree in Pharmacy, Medicine, Life Sciences, Marketing, Business Administration, or a related field, and proven success in launching or growing prescription products across multiple therapeutic areas. Experience with KOL engagement, omnichannel CRM-driven marketing, and budget management within pharmaceutical compliance is expected.
Responsibilities
Lead HCP expansion initiatives across key adult-care specialties and develop actionable insights on physician behaviors and treatment practices
Develop localized marketing strategies aligned with global/regional brand objectives, including segmentation, targeting, and key messages
Design customer journeys and engagement approaches across face-to-face, scientific events, digital, and non-personal promotion channels
Equip sales and KAM teams with brand narratives, product messaging, and customer engagement tools, and support training activities
Analyze market performance, customer engagement metrics, and prescription trends, and manage marketing investment and activity budgets
Requirements
5+ years of pharmaceutical marketing experience in Product Manager, Senior Product Manager, Brand Manager, or similar roles
Proven track record of developing and executing marketing strategies for prescription products
Experience driving HCP engagement across adult-care specialties such as Infectious Disease, Cardiology, Endocrinology, Family Medicine, Internal Medicine, or Geriatrics
Experience working with KOLs, scientific societies, congresses, and medical education activities
Bachelor's degree in Pharmacy, Medicine, Life Sciences, Marketing, Business Administration, or a related field
Nice to have
MBA or advanced business/marketing qualification
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