This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on experimentation and optimization, analyzing vast amounts of data generated by experiments to develop predictive models. Responsibilities include building dashboards to track performance, deriving insights, and communicating recommendations to stakeholders. The position requires liaising with product teams to implement roadmap changes.

This role is part of the Performance Marketing Team, a data-driven unit focused on developing at-scale marketing programs to improve customer lifetime value. The Associate Manager will manage digital advertising campaigns across various channels. Responsibilities include experimenting with search engine advertising, testing display campaigns on social media platforms, and analyzing data to build optimization models and dashboards. The position requires a strong analytical background and experience in strategy or business operations within the tech industry.

This role is part of the Performance Marketing Team, a data-driven unit focused on developing at-scale marketing programs to improve customer lifetime value. The Associate Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines, testing and optimizing campaigns on social media platforms, and analyzing data to build models and dashboards for account managers. The position is open to fresh graduates and requires a quantitative background.

This role involves working within the Performance Marketing Team to develop at-scale marketing programs that improve customer lifetime value. The position focuses on data-driven strategies across search and display channels. Responsibilities include experimenting with text ads and bidding structures on major search engines like Google and Bing, as well as testing and optimizing campaigns on social platforms such as Facebook and Instagram. The role also requires analyzing data from experiments to develop optimization models and building dashboards for account managers. Candidates must possess strong numerical reasoning skills and proficiency in Excel. The ideal candidate holds a Bachelor’s Degree or higher in a quantitative subject such as computer science, mathematics, or engineering. Fluency in English is required. The role offers a great learning environment where you will work closely with experts from diverse backgrounds.

* Commercial Strategy & Performance Governance Spearhead enterprise performance tracking across UPC and GBKK, establishing executive KPI frameworks and automated commercial intelligence to accelerate sales velocity, optimize partner productivity, and steer revenue growth. * Network Strategy & Footprint Optimization Architect data-driven network expansion strategies, leveraging capacity and geographic throughput models to optimize service point density, expand market penetration, and maximize operational yield. * Executive Advisory & Strategic Alignment Serve as a trusted advisor to senior leadership, synthesizing complex operational datasets into high-impact strategic roadmaps that align cross-functional execution with high-level corporate objectives. * Incentive Architecture & Revenue Governance Oversee end-to-end governance and financial audit of sales incentive models and partner commissions, ensuring policy compliance while optimizing pay-for-performance structures to drive commercial behavior. * Commercial ROI & Investment Optimization Evaluate and optimize capital allocation across promotional campaigns, strategic sales initiatives, and partner programs—establishing rigorous ROI tracking frameworks to maximize revenue capture. * Analytics Infrastructure & Scalability Drive the evolution of business intelligence architecture through advanced modeling, standardized frameworks, and automation, eliminating operational friction to deliver real-time, enterprise-wide decision support. * Cross-Functional Leadership & Operational Cadence Serve as the analytical nexus across Sales, Field Operations, KAM, and Finance, aligning leadership on operational priorities, orchestrating strategic planning, and resolving critical business challenges.

Job Description * Collaborate with cross-functional teams to identify and prioritize business opportunities that can be addressed through data-driven solutions * Extract insights from large and complex datasets using a variety of tools and techniques * Develop and deploy predictive models and algorithms using statistical AI/machine learning, deep learning and generative AI modeling * Present findings and recommendations to stakeholders in a clear and compelling manner * Implement data-driven solutions in various environments, including integration with existing systems and processes * Stay up to date on the latest development in data science and bring new idea and technology to the team * Monitor the performance of deployed models together with algorithms and continuously improve model accuracy over time Qualifications * Bachelor’s or Master’s degree in data science, Computer Science, Statistics, or related field * 4+ years of experience as a Data Scientist, with a focus on industries * Descriptive Analytics * Predictive & Prescriptive Analytics (Machine learning, Forecasting, Optimization, choosing the best path) * Strong programming skills in Python and SQL along with libraries and frameworks for machine learning and statistical test, and their variation among databases * Experience with statistical and machine learning techniques * Proficiency in optimizing large, complicated SQL statements and code versioning tools such as Git, Mercurial, SVN or others * Experience with data visualization tools such as Looker Studio, Tableau, and Power BI * Strong problem-solving and communication skills * Experience with Cloud technology and databases (Cloud AWS, Azure, GCP) * Extensive knowledge of Customer relationship management, Customer experience, Next best action, Credit scoring, and Insight & pattern discovery

You will collaborate with cross-functional teams to define business problems, quantify key metrics, and explore data to build analytical models. Your work will involve leveraging various data processing tools and exploring data science and machine learning research to drive actionable insights. You will also be responsible for communicating findings and recommendations to stakeholders to support decision-making processes.

Join Agoda's Performance Marketing Team to drive data-driven marketing strategies that enhance customer lifetime value. You will design and execute pricing experiments across various traffic segments, adapting to new product features based on test results. The role involves developing predictive models to understand demand elasticity and collaborating with product teams to implement roadmap changes. You will also build performance dashboards to derive actionable insights and communicate strategic recommendations to stakeholders. This position requires a strong analytical background and the ability to translate complex data into clear business strategies. You will work closely with experts from diverse global backgrounds in a collaborative environment focused on learning and growth. The team leverages advanced data science techniques and technology to optimize marketing programs at scale.

This role focuses on managing monthly budgeting processes, including cost tracking, variance analysis, and forecasting to ensure financial efficiency. You will identify cost-saving opportunities and drive initiatives to optimize the last-mile cost structure. The position involves developing insights and strategies to optimize driver supply, productivity, and overall P&L performance. You will lead end-to-end projects to drive operational and cost optimization initiatives while analyzing project performance and communicating key insights to cross-functional stakeholders. Additionally, you will support strategic partner management, including performance tracking, issue resolution, and improvement initiatives. You will work in a dynamic environment where you must be comfortable handling ad-hoc tasks and shifting priorities. The role requires a self-driven individual with a strong willingness to learn and improve continuously. You will collaborate with various teams to ensure alignment with broader business goals and drive sustainable cost reductions.

This role is based in Bangkok, Thailand, and involves managing customer marketing initiatives within the Performance Marketing department. The Associate Manager will lead data-driven marketing programs designed to improve customer lifetime value. Key responsibilities include optimizing campaign performance through experimentation, developing predictive models to analyze data, and building dashboards to track performance and derive insights. The position requires close collaboration with product teams to implement data science strategies and communicate recommendations to stakeholders.