CP Axtra (Makro) is hiring a Merchandise Manager - Commercial for Own Brand Non-Food in Bangkok. The role identifies products suitable for development as Makro's Own Brand through market research, coordinates with buyers and directors on assortment reviews and NPD plans, and launches new Own Brand items on time and to target cost. The manager co-develops products with suppliers, monitors performance, and ensures quality and pricing meet brand positioning.
Key duties include ensuring products meet Makro and Thai FDA standards, producing the Makro Mail Program with branded buyers, conducting store visits, and working with QA, communication, and sales support teams. Candidates need a bachelor's degree in a related field, 5-8 years in merchandising, category management, buying, or private label development, plus strong analytical, negotiation, and English skills.
Agoda's Brand Marketing team is looking for an Analyst to scale our digital marketing & brand research efforts.
As a part of the Brand Media & Measurement team, you will manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube etc., and also be responsible for management & analysis of brand research projects.
This person will have the opportunity to learn and grow with the global Brand Marketing team based in Thailand. They will play a key role in analyzing all kind of campaign & research data to deliver insights that will shape the team’s strategy and fulfil our ambition of creating an engaging and meaningful brand in the tech-and-travel space.
This role is based out of Agoda’s Global Operations Center in Bangkok, Thailand, giving the successful applicant the once-in-a-lifetime chance to work in one of the world’s most exciting and fast-paced cities, close to some of the most iconic travel destinations, with a fun and talented team. We provide complete relocation for you and your family and excellent benefits.
We are the guardians of the Agoda brand, with a mission to make Agoda a trusted name in global travel. Our scope is broad and encompasses various projects and collaborations with other departments at Agoda. In any given week, we could be working on campaign creation and activation (including consumer research, strategy, agency management, media planning, measurement, and testing), producing assets for Agoda’s various marketing channels and our website and app, or designing official Agoda merch for our offices around the globe. We ensure the brand is always looking and sounding its best in everything we do, whether on the world stage or in a company newsletter.
The Brand team is diverse, representing strategists, media planners, project managers, brand managers, creatives, and more, from different walks of life. We have in common a love of travel (and travel deals) and a passion for finding fun and innovative ways to bring the Agoda brand to the world.
In this role, you’ll get to:
* Experiment: Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube, as well as brand research in-house & with external agencies to demonstrate the impact of campaign activity on brand awareness.
* Execute: Own the performance of digital & social campaigns, optimize critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan.
* Learn: Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets.
* Analyse: Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns.
* Collaborate: Liaise with external media partners (e.g. Google, Meta) for planning, analysis and execution, and consolidate media data and analysis with digital activity being run in-house.
What you’ll need to succeed:
* A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field
* At least 2 years of experience in analytically focused positions
* Great SQL & Tableau knowledge
* Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables
* Great project management, measurement, and planning capability; taking ownership from the start to the finish
* Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus
The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders.
In this role, you’ll get to
Program strategy and business growth
• Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program.
• Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply.
• Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives.
• Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth.
• Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics.
Creator, agency, and partner management
• Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities.
• Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies.
• Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance.
Engagement leadership across Activities and Accommodations
• Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies.
• Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions.
• Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals.
• Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness.
Content activation and program operations
• Plan and activate creator content for Activities across relevant social platforms and markets.
• Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance.
• Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment.
• Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution.
Automation, analytics, and performance
• Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience.
• Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created.
• Build clear performance views and translate data into recommendations, actions, and business decisions.
• Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners.
What you’ll need to succeed
• 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field.
• Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes.
• Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies.
• Experience using social monitoring tools to understand content activity, engagement, and program performance.
• Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations.
• Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority.
• Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently.
• High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.