The Brand Marketing team seeks an Analyst to scale digital marketing and brand research efforts. The role involves managing digital campaign planning, A/B testing, and reporting across channels like Meta and YouTube. The analyst will also manage and analyze brand research projects. The position is based in Bangkok, Thailand, offering relocation support. The role requires analyzing campaign and research data to deliver insights that shape team strategy and build an engaging brand in the tech-and-travel space. Responsibilities include conducting A/B testing on platforms like Facebook and TikTok, owning digital campaign performance, communicating test results, and collaborating with external media partners like Google and Meta.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on experimentation and optimization, analyzing vast amounts of data generated by experiments to develop predictive models. Responsibilities include building dashboards to track performance, deriving insights, and communicating recommendations to stakeholders. The position requires liaising with product teams to implement roadmap changes.
This role involves building and optimizing backend office tools for the Supply team to handle operational work. The specialist will identify and resolve operational issues, turning recurring problems into lasting process or tool fixes. The position requires optimizing workflows and collaboration with cross-functional departments to improve work movement between teams and markets. The role also entails designing and developing reporting, lists, and workflows for internal use using tools like Power Apps, Power Automate, SQL, and Python. Additionally, the specialist will drive end-to-end project initiatives from initial idea through final launch, taking ownership of outcomes and timelines.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get To Know Our Team:**
Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda’s non-accommodation partners and promote Agoda’s top and bottom line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business
**In this Role, you’ll get to:**
* Manage and perform finance operational activities to ensure timely execution of month-end closing and daily routine tasks.
* Coordinate across various departments such as product, finance, commercial, BI etc. to support project delivery of new key initiatives.
* Develop reporting solutions and automations to streamline operational processes and optimize inter-departmental workflows.
* Identify internal control risks across operational processes and drive solution design and process improvements to mitigate control gaps.
* Provide support across various operational workstreams and be able to fill in for other team members as and when needed.
**What you’ll Need to Succeed:**
* Growth mindset with a desire to learn about exciting new tools and technologies.
* Ability to work independently and complete tasks reliably within timelines.
* Efficiency focus and a passion for finding solutions to day-to-day problems.
* Be proactive and have the drive to follow through with requests.
* Good command of English language.
* Customer focus and can-do attitude.
**It’s Great if you have:**
* Bachelor Degree in Business, Finance, Statistics or Economics or equivalent experience
* Proficiency in Microsoft Word, Excel, Outlook and Power Point
* Strong numerical and analytical skills
* Experience with Databases and SQL
* Fresh graduates are welcome
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team:**
The Agoda Supply Team is a group of creative entrepreneurs that develop solutions for Agoda’s accommodation partners and promote Agoda’s top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value.
The Tech Partnerships Team plays a vital role within our Supply Organization, driving supply performance and ensuring seamless connectivity for our partners. We design and implement strategic win-win initiatives with leading Tech/Connectivity Providers(e.g.channel managers, revenue management systems)–who serve as key touchpoints between our accommodation partners and Agoda.
**The Opportunity:**
The Business Development Manager– Tech Partnerships,will be focused on supporting the achievement of Agoda’s commercial goals with new and established Tech/Connectivity Partners by working collaboratively across both internal and external teams.In this role, we are looking for people with strong management and business acumen,a high level of operational savvy, and the capability to establish and develop long-term relationships with internal and external stakeholders. You may be a great match for this role if you have a driven personality, face problems with a positive mindset working creatively to find solutions, and you think critically, test, learn from mistakes, and adapt quickly.
**In This Role,You’ll Experience:**
* Regional Account Ownership: End-to-End commercial ownership and high-level product and strategy roadmap of selected strategic Tech/Connectivity Partners
* Business Development:Design strategy and partnership initiatives to identify market opportunities and drive Supply growth via commercial and product innovation
* Experimentation: Conduct innovative testing to identify novel approaches to drive performance through data driven decision-making
* Communication: Communicate with internal and external leadership teams to provide constructive feedback on account performance and opportunities
* Reporting: Handle monthly and weekly reporting and analysis, data driven decision and actions to enhance performance.
* Account support: Handle rate and technical enquiries from internal and external stakeholders
**What You’ll Need to Succeed:**
* 5+ years of Hospitality Tech/OTA experiences or relevant professional experiences
* Exposure to large commercial account management conversations/business development
* Strong data skills with proven ability to leverage analytics and quantitative methods to inform and influence decision-making
* Excellent communication and presentation skills, up to C-level
* Highly organized and comfortable with making prioritization decisions
* Able to effectively keep track of moving parts across projects and adapt to new information and goals
* Ability to work under pressure in a competitive industry/rapidly changing environment
**It’s great if you have:**
* Proficiency in data analysis tools and software (e.g.Excel, SQL, Tableau)
* Understanding of APIs and XML connections
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know Our Team:**
The Strategic Partnerships team is responsible for identifying, building, and scaling high-impact partnerships that expand Agoda’s reach, improve customer acquisition, and create long-term business value.
For the Indonesia and Singapore markets, Financial Institution (FI) partnerships represent a key strategic growth channel. This role will be responsible for developing and managing relationships with banks, card issuers, digital wallets, and other financial ecosystem partners to drive customer engagement, commercial growth, and mutually beneficial partnership outcomes.
You will work cross-functionally with teams across Commercial, Marketing, Product, Finance, Legal, Analytics, and Operations to bring partnership opportunities from idea to execution and optimization.
**The Opportunity:**
We are looking for a**Manager/Senior Manager, Strategic Partnerships**to lead Agoda’s FI partnership strategy and execution across Indonesia and Singapore, with ownership of a portfolio of priority financial institution partners and growth initiatives across both markets.
In this role, you will be responsible for identifying new partnership opportunities, managing key strategic accounts, negotiating commercial agreements, and driving performance across Agoda’s financial institution partnerships in both markets. You will help shape Agoda’s local partnership roadmap, unlock joint business opportunities, and ensure excellent execution of campaigns and initiatives with partners.
The ideal candidate brings strong partnership experience, sharp commercial judgment, analytical rigor, and the ability to influence internal and external stakeholders. This role requires someone who is highly strategic but also willing to work hands-on to deliver measurable outcomes.
**What You’ll Do:**
**Partnership Strategy**
* Define and drive Agoda’s FI partnership strategy for Indonesia & Singapore, aligned with market priorities and business growth objectives
* Identify, evaluate, and prioritize new partnership opportunities with banks, credit card issuers, payment platforms, loyalty programs, and other financial ecosystem players
* Build compelling partnership value propositions and business cases to secure internal alignment and partner buy-in
* Lead commercial discussions, negotiations, and contract execution with prospective and existing FI partners
**Account Management & Growth**
* Own and grow a portfolio of key FI partners in Indonesia & Singapore, ensuring strong relationship management and long-term strategic alignment
* Develop joint business plans with partners to drive customer acquisition, transaction growth, brand visibility, and partnership profitability
* Monitor partner performance and proactively identify growth levers, optimization opportunities, and operational improvements
* Ensure timely execution of campaigns, product integrations, and partner initiatives
**Cross-Functional Leadership**
* Collaborate with internal stakeholders across Marketing, Product, Analytics, Finance, Legal, and Operations to launch and scale partnership initiatives
* Translate partner needs into clear internal requirements and drive execution across multiple teams
* Influence decision-making through strong communication, stakeholder management, and data-backed recommendations
* Support process improvements, reporting frameworks, and operating models to improve scalability and partner experience
**Analytics & Optimization**
* Analyze partnership performance, customer behavior, campaign effectiveness, and commercial outcomes to generate actionable insights
* Use data to identify trends, optimize investment decisions, and improve partnership ROI
* Build business cases for new initiatives and present recommendations to senior stakeholders
* Track key success metrics and maintain clear visibility on pipeline, performance, and impact
**What You’ll Need to Succeed:**
**Experience**
* 7 – 10+ years of experience in strategic partnerships, account management, consulting, or a related commercial role
* Strong experience managing external partners and driving commercial outcomes in a fast-paced, data-driven environment
* Experience working with or within financial institutions, payment companies, loyalty ecosystems, or digital consumer platforms is highly preferred
* Experience in e-commerce, travel, fintech, payments, or internet platforms is a strong plus
* Proven track record of leading cross-functional initiatives from concept through execution
**Skills & Competencies**
* Strong commercial acumen with the ability to structure win-win partnerships and negotiate effectively
* Excellent analytical and problem-solving skills, with the ability to convert data into clear business insights and actions
* Strong project management capabilities with high attention to detail and ability to manage multiple priorities simultaneously
* Strong stakeholder management and communication skills, including experience influencing senior internal and external stakeholders
* Self-starter with a bias for action and ability to operate independently in an ambiguous environment
* Comfortable working hands-on while also thinking strategically
**Technical / Functional**
* Strong Excel and PowerPoint skills; experience with SQL, Tableau, or data visualization tools is a plus
* Ability to develop business cases, commercial models, and performance reporting frameworks
* Familiarity with campaign execution, co-marketing partnerships, loyalty mechanics, or payment-related partnership models is beneficial
**Language**
* Fluency in English is required, and fluency in Bahasa Indonesia is strongly preferred.
The Senior Associate WFM Manager is a people leader in role, responsible for leading a WFM team, enabling them to be successful and delivering against the prescribed KPIs.
The Manager enables their team and team members by providing coaching and feedback, building strong professional relationships, maintaining a regular flow of communication, and providing direction, support, and development.
The Manager also contributes to the overall WFM performance and culture, collaborating with peers and broader colleagues to ensure WFM delivers to the company and CEG objectives.
The Senior Associate WFM Manager is expected to be an SME in Workforce Management, having a good knowledge of WFM concepts, to support the team with challenges and capability and to adequately represent WFM, to senior stakeholders.
**ACTIVITIES PERFORMED ON THE JOB:**
* **Coaching and giving feedback:**
* Coaching and providing feedback within WFM (usually one-on-one) constructively and creatively, to enable colleagues to perform at their best.
* Review performance of individuals and team using performance reports/dashboards, observations, buddying, and reviewing system audit reports.
* Manage all underperformance, using the Performance Improvement Plan (PIP) process where appropriate.
* **People leadership:**
* Build healthy and professional relationships with team members.
* Establish and nurture a culture of performance excellence, open feedback, collaboration, recognition, and quality delivery of outcomes.
* Organize team building activities that will engage people in teamwork and create a positive work environment.
* Ensure the team is well supported to perform their day-to-day activities, including:
* ensuring appropriate real-time support is available, taking and managing escalated issues.
* Providing approvals as part of the business process (e.g. absorption).
* Ensure team schedule is maintained to a high standard to provide stakeholder support and manage team requests and unplanned absence, in line with process.
* Provide clarity on performance vs targets, and any other team or group objectives.
* Use reward and recognition as part of motivating the team.
* Conduct team meetings: sharing important information, updates, performance progress, and broader company updates.
* Ensure your team is connected to the company’s WFM objectives and strategy.
* Be an example to the team through behavior, living up to the Agoda values and behavior standards expected of people leaders.
* Collaborate with other departments, working together to enable overall success (e.g. WFM teams, CEG Operations Teams, CEG Teach Team).
* **Reporting & data analysis:**
* Work with data from various sources to analyze and observe performance of CEG SLAs and gain insights as a basis for feedback and change suggestions.
* Prepare and present team performance data, challenges, issues, ideas, and opportunities.
* **Collaboration:**
* Collaborate with local WFM team:
* On team performance: providing updates about the team, traffic, projects, concerns, challenges, and opportunities.
* Participate actively in leadership meetings: share what works well for you, provide feedback and input on decisions or updates, and be open and constructive about what is not working well and how the group can improve.
* Stay up to date with products, news, goals, decisions, projects.
* Collaborate with other teams:
* CEG Operations Leadership and Management.
* CEG GSV.
* **Personal Management:**
* Remain up to date with important company/team/department updates, requirements.
* Act in the best interests of the organization: ensuring that we operate with absolute integrity and compliance with all legal obligations or compliance requirements.
* Be an active and constructive Agoda team member: Always being respectful to others and seeking to be better together.
* Aim to understand, then meet and exceed the expectations agreed with your manager.
**EXPECTATIONS – BEHAVIORS AND VALUES**
**Behavior****Definition**
**_Continuous improvement_**Regularly identify improvement opportunities, quantify them, and follow through to measurable/demonstratable outcomes. Embraces both successes and failures to learn and maximize the benefits.
Embraces and drives change, is open and supportive of improvement opportunities identified by others.
**_Deliver better together_**Collaborates and engages with colleagues and broader Agoda teams to share ideas and learn and work together toward shared ambitions.
Is respectful to colleagues, open to different perspectives /viewpoints, and positively contributes to discussions.
**_Enable others` success_**Is committed to building and nurturing a culture of frequent feedback, coaching and career development.
Provides clarity on accountability, goals, and progress.
Regularly takes the opportunity to connect and align teams and team members to the Agoda/CEG strategy, making these relevant and digestible.
**COMPETENCIES REQUIRED**
**Analytical Ability & Problem Solving**Can visualise, articulate, conceptualise, or solve both complex and uncomplicated problems using the data available.
**Decision making ability**Set a course of action purposely chosen from different alternatives to achieve company objectives.
**Effective communication**(Verbal and written)Delivers, receives, and interprets ideas and information, presents information appropriately to a diverse range of audiences, and influences partner decisions Excel/Power Point Skills
**Flexibility and Agility**Can adjust behavior to new information and changing circumstances. Be open to new ways of doing things and always experiment with new methods. Works effectively in a dynamic environment.
**KPI management**Create and execute a KPI plan designed to help achieve and evaluate success in reaching the company’s goals.
**Listening and influencing**Practice attentive and active listening. Can influence strategies that persuade key stakeholders to take action that will promote shared interests and business goals.
**Process Improvement**Organise, evaluate, plan, and implement improvements in our internal and external processes and practices. Actively work on creating better processes once changes take place.
**Reporting**Be able to confidently give a written account of business metrics, projects, and team performance based on data, observations, or investigations.
**Result driven**Driving high standards to accomplish challenging goals. Works hard to achieve them.
**Time / workload management & prioritization**Creating a work environment where tasks and responsibilities are accomplished successfully within the time available.
**Coaching**Support and develop team members to achieve a specific personal and professional goal by guiding and training.
**Develop and Manage team**Govern and coordinate the team to perform in their job. Learn the skills, potential, and ambitions of the team members and define long term success.
**Operational Planning & Coordination**Create and execute a detailed plan with the aim to provide a clear vision on how the team, department will contribute to the achievement of the company’s strategic goals
**People training**Identify training needs, create, and develop training to help team members with specific knowledge or skills to improve performance in their current roles.
**Presentation**Clearly conveys information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
**Team level KPI management**Create and execute a team KPI plan designed to help achieve and evaluate success in reaching the company goals.
**Qualifications, Experience and Trainings required:**
**Qualifications**High level written & verbal language/communication skills. Intermediate or above computer literacy (MS Excel particularly), high level problem solving / analytical reasoning skills. High level stakeholder management skills.
**Experience**6+ years of WFM experience
Experience in coaching and developing, in a technical environment.
Experience in delivering high-level business objectives or initiatives.
**Trainings**OJT, WFM onboarding, RT Onboarding
**Must have:**
* Deep hands-on experience designing and configuring omnichannel routing strategies (email, voice, chat/messaging) using platforms such as Amazon Connect, Genesys Cloud/PureCloud, or equivalent CCaaS/ACD systems.
* Proven ability to build routing logic from the ground up — including skills-based routing, IVR/call flows, queues, priorities, and escalation paths — based on complex, nuanced business requirements.
* Strong understanding of contact center architecture (queues, agent skill profiles, SLAs, overflow/failover logic) and how to translate ambiguous business needs into scalable, technical routing designs.
* Experience integrating routing platforms with CRM/WFM/reporting tools (e.g. Salesforce, Verint, NICE) is a plus.
* Comfortable working directly with engineering/IT teams to implement and troubleshoot routing configurations, and able to independently own technical documentation of routing setups.
We welcome both local and international applications for this role. Full visa sponsorship and relocation assistance available.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**The Opportunity:**
As Area Manager, your main objectives will be to develop and execute an area-level or segment-level strategy, based on data and market knowledge,and to drive significant business growth. You will also be responsible for providing guidance and leadership to account management teams and for delivering targets and growth expectations that form a key part of Agoda’s business goals. To do so, you bring excellent analytical skills, strong account and client management experience, a successful record of sustainable performance and the capacity to lead, motivate, coach and mentor teams.
**In this Role,you’ll get to:**
* Lead the implementation of market strategy in Thailand.
* Lead, inspire,coach and develop teams to grow our local business.
* Implement strategies with top partners to enhance productivity and opportunities to maintain a competitive advantage.
* Deliver on country commercial and profitability targets.
* Work with market leadership on strategic planning and establishing objectives. Develop KPIs to drive strategic priorities.
* Develop and own relationships with key decision makers at hotels, technology partners and other local or regional partners.
* Be a champion for the team. Pitch new ideas backed by business case, recommend changes and/or request additional support for commercial improvements.
* Attend and participate in relevant industry events.
**What you’ll Need to Succeed:**
* More than 6 years of professional experience
* Proven strong leadership skills, team leader and team player is a must
* Past success in mentoring and building results-oriented and solutions-focused teams that cater to strong team dynamics and collaboration as well as long-term partner relationships
* Relevant sales, business development or general management experience
* Deep numerical and analytical skills and attention to details
* Strong communications skills to articulate direction, value proposition and recommended solutions to both external partners and internal stakeholders
* A curious mindset, energized by and adapt well to changes
* Be creative and innovative
* Professional “get it done” attitude and work ethic
* Experience in e-commerce, online or tech business preferred
* Fluency in English is required
**It’s Great if you have:**
* Travel-related or OTA experience a bonus
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
