This role is based in Bangkok, Thailand, and involves managing customer marketing initiatives within the Performance Marketing department. The Associate Manager will lead data-driven marketing programs designed to improve customer lifetime value. Key responsibilities include optimizing campaign performance through experimentation, developing predictive models to analyze data, and building dashboards to track performance and derive insights. The position requires close collaboration with product teams to implement data science strategies and communicate recommendations to stakeholders.
This role is a hands-on analyst and product builder operating at the intersection of Marketing, data, product development, and generative AI. The team focuses on creating scalable AI products for Marketing, including experiment analysis, business reporting, campaign operations, and content workflows. Responsibilities include identifying high-value workflows, quantifying opportunities, translating business needs into product requirements, and building prototypes using SQL and Python. The role requires partnering with developers and Marketing teams to deploy solutions, leading user research and pilots, and driving adoption. Success involves launching AI products that improve productivity and business outcomes.
This role is part of the B2B Digital Marketing team within Agoda's B2B Marketing organization. The team delivers scalable marketing campaigns for partners across B2B2C channels, focusing on operational excellence and growth impact. The Analyst will work closely with Commercial, Product, Data, and regional Marketing teams to execute campaigns, measure performance, and provide data-driven recommendations. Responsibilities include experimenting with ad structures and bidding strategies on platforms like Google and Bing, modeling data to understand campaign impacts, and building dashboards to track performance and derive insights.
Candidates must possess a Bachelor's degree in a quantitative subject and have 2+ years of experience in data analysis from top-tier consulting, investment banking, or strategy roles within a fast-growing global tech company. Proficiency in data analysis packages such as SAS, R, SPSS, Python, VBA, SQL, and visualization tools like Tableau or Power BI is required. The role demands the ability to make decisions based on objective evidence, strong organizational skills, and the capacity to work independently.
This role is part of the Performance Marketing department at Agoda, focusing on data-driven marketing programs to improve customer lifetime value. The position involves analyzing vast amounts of data to optimize campaign performance and develop predictive models. Responsibilities include experimentation with advertising structures and bidding strategies on various search engines, modeling demand elasticity, and building dashboards to track performance and derive insights. The role requires collaboration with product teams to implement roadmaps and communicate recommendations to stakeholders.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on experimentation and optimization, analyzing vast amounts of data generated by experiments to develop predictive models. Responsibilities include building dashboards to track performance, deriving insights, and communicating recommendations to stakeholders. The position requires liaising with product teams to implement roadmap changes.
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Get To Know Our Team:
The People Team is a purveyor of opportunity, searching the globe for the most talented individuals and offering them an open, collaborative workplace. By prioritizing skill and potential, we have cultivated a powerful assembly of professionals through our drive for equal opportunity and diversity. We make the move to Agoda a breeze with assisted onboarding programs, and we continue to support and enrich our thousands of Agoda employees through individual growth with outstanding learning programs and various means of assistance. Our development of incredible benefits has ensured everyone can stay strong, healthy, and happy during their time at Agoda. Leading ambitious changes and making a positive impact in the lives of the employees, the People Team is a crucial and rewarding part of the Agoda family.
The Opportunity:
As a Compensation & Benefits leader, you’ll play a key role in shaping a competitive and equitable total rewards strategy that supports our people and business goals. You’ll own compensation and benefits programs, provide data-driven insights to guide managers and decision making, and partner closely with HRBP, Finance, Payroll, and business leaders to ensure our rewards offering remains competitive, effective, and aligned with our employee value proposition.
What You’ll Do:
* Develop and manage the company’s compensation philosophy, frameworks, and guidelines.
* Conduct regular market benchmarking and salary reviews to ensure competitiveness and internal equity.
* Lead the annual compensation review process.
* Partner with HR Business Partners and business leaders on compensation decisions, promotions, new hires, and internal transfers.
* Own and continuously enhance our employee benefits programs, including medical insurance, life insurance, retirement/pension, flexible benefits, recognition programs, and other benefits.
* Evaluate benefits competitiveness, employee utilization, and cost effectiveness.
* Lead benefits renewals and vendor negotiations, partnering with brokers, insurers, and providers to ensure quality service and appropriate coverage.
* Partner closely with Finance and Payroll on budgeting, forecasting, and employee cost management.
* Work with HR Operations and HRIS teams to identify and implement C&B process improvements.
* Communicate compensation and benefits programs clearly to employees and managers.
* Lead, coach, and develop C&B team members, where applicable.
Required Qualifications:
* 7+ years of experience in Compensation & Benefits, including hands-on experience managing compensation review cycles, conducting market benchmarking, and developing compensation guidelines, as well as overseeing benefits strategy and operations.
* Experience with job architecture and job evaluation is a plus.
* Strong analytical and problem-solving skills, with the ability to turn data into clear, actionable insights.
* Great stakeholder management, able to engage in strategic discussions with senior management stakeholders.
* Advanced Excel skills; good working knowledge of related tolls and systems.
* Strong project management skills and sharp eye for detail.
* Excellent communication skills; fluency in English required.
* Good fit with our highly multi-cultural, fast-innovating environment,
* Ability to cope well with ambiguity and change.
* Humility, flexibility, good interpersonal skill
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team:**
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
**In this Role, you’ll get to:**
* Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
* Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
* Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
**What you’ll Need to Succeed:**
* Fresh Graduates are welcome to apply!
* Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, statistics or science or related fields)
* Ability to communicate fluently in English
* Good numerical reasoning skills
* Proficiency in Excel
* Intellectual curiosity
**It’s Great if you Have:**
* Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
* Experience in digital marketing
* Academic research experience
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business")
About the role
In this role, you will shape pricing and commercial strategies for partner opportunities, advise stakeholders on trade-offs, and drive value through execution and experimentation. You will work across Commercial, Product, Data Science, Marketing, and partner-facing teams, often in situations where alignment matters as much as the analysis itself.
What you'll do
* Own and evolve pricing strategies and optimization for B2B partner channels.
* Build and lead experimentation roadmaps, including test design, success measures, decision frameworks, and post-test actions.
* Evaluate pricing and growth opportunities through structured analysis, including elasticity, incrementality, cannibalization, and scenario modeling where relevant.
* Act as a trusted advisor to senior internal and external stakeholders; surface trade-offs, align priorities, and drive decisions to closure; Coordinate cross-functional execution across Commercial, Product, Data Science, Marketing, and operations teams.
* Turn complex findings into concise executive narratives, recommendations, and decision-ready materials; Manage strategic partner and vendor interactions when required, including presentations, working sessions, and follow-ups.
What you'll bring
* Experience applying quantitative analysis to commercial decisions in technology, e-commerce, travel, management consulting, internal strategy, or pricing.
* Strong business judgment and structured problem-solving skills, with the ability to frame ambiguous questions, evaluate trade-offs, and recommend a path forward.
* Exceptional stakeholder management and communication skills, including the ability to influence without authority and build alignment across functions, seniority levels, and geographies.
* Fluency with data and analytical tools, including advanced SQL; experience with visualization tools such as Tableau or an equivalent platform.
* Practical experience designing or interpreting controlled experiments and translating results into decisions.
* A high-ownership, bias-for-action mindset and comfort operating in a fast-paced, test-and-learn environment.
* A bachelor's degree in a quantitative, business, or related field, or equivalent practical experience.
It's a plus if you have
* A background in using quantitative data for decision making within tech, ecommerce , management consulting, internal strategy, or pricing initiatives
* Experience building decision frameworks or analytical tools that are used repeatedly in live business decisions.
* Working knowledge of Python or R for modeling and scalable analysis.
What success looks like
* Become a trusted advisor whose recommendations are clear, rigorous, and commercially grounded.
* Turn pricing insights and experiments into decisions and coordinated execution.
* Build alignment across stakeholders, functions, and markets.
* Develop repeatable approaches that can scale across partners.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to know our team:**
The B2B Digital Marketing team sits within Agoda’s B2B Marketing organization and is responsible for delivering high‑quality, scalable marketing campaigns for our partners across B2B2C channels. We work closely with Commercial, Product, Data, and regional Marketing teams to ensure campaigns are efficiently executed, performance is clearly measured, and partners receive actionable, data‑driven recommendations that drive value for both Agoda and our partners.
Our mission is to balance operational excellence with growth impact — building repeatable, scalable frameworks that allow us to support dozens of partners at once, while still delivering insights tailored to each partner’s performance and business context.
Due to continued expansion, **there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:**
* Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests.
* Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap
* Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
**What you’ll Need to Succeed:**
* Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
* Excellent verbal and written communication skills in English
* 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing globaltech company
* Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg., Tableau, Power BI
* Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel
* Innate desire to take ownership, make an impact and influence outcomes
* Excellent organizational skills, attention to detail and ability to work independently
**It’s great if you have:**
* Experience in digital marketing or ecommerce
* Experience with A/B testing and other testing metrics
* Strong presentation and negotiation skills
* Skills that foster collaboration and team spirit
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#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
## Apply Now
Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)
+93
This role is located in Bangkok, with relocation support provided. If you are not currently located in Bangkok, are you open to relocate?
Do you have professional experience with any of the analytical tools- SQL or R or Python or Tableau or PowerBI or similar?
How many years of relevant full-time experience do you have? (Excluding internship)
Do you as a candidate have a personal relationship with a current Agoda employee?
If yes, please indicate how you know the employee?
What is the employee’s name?
How did you hear about this job?
Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom?
In which country/region are you currently based?
Do you allow us to provide you TEXT/SMS updates of your interview process? We may engage with a service provider to do so.
Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time.
We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted.
To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.?
Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
By submitting your Application you confirm you have read and agreed to Agoda applicants [Privacy statement](https://careersatagoda.com/privacy-statement/).
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
**Get to Know our Team:**
The Flights Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology.
The Performance Marketing – Flight Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
**In this Role, you’ll get to:**
be heavily involved in growing our Flights business.
Core functions will be:
* Data analysis: Analyze massive amounts of data generated in experiments, build dashboards and make actionable recommendations
* Pricing: Experiment with different pricing frameworks across channels to grow the business
* Performance marketing: Scale our performance marketing channels (e.g., metasearch, ads etc.)
* Strategy: Work with cross-functional stakeholders to arrive at investment plan for markets and channels
**What you’ll Need to Succeed:**
* Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, statistics or science)
* Ability to communicate fluently and succinctly in English
* Good numerical reasoning skills
* Strong problem-solving skills
* Proficiency in Excel and SQL
* Intellectual curiosity
**It’s Great if you Have:**
* Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL, Tableau
* Experience in digital marketing
* Experience in travel sector (specifically flights)
#STRA#ANLS#MRKT#3#LI-TR2 #Bengaluru #SãoPaulo #Delhi #NewYorkCity #Nigeria #London #Hyderabad #Pune #Mumbai #Colombia #Paris #Jakarta #Chennai #SanFrancisco #WashingtonDC #Toronto #Pakistan #LosAngeles #Dallas #Chicago #Kenya #Boston #Shanghai #Egypt #BuenosAires #Manila #Netherlands #Singapore #RiodeJaneiro #Beijing #Atlanta #Sydney #Madrid #Vietnam #SaudiArabia #Peru #Melbourne #Ireland #Russia #Bangladesh #MexicoCity #Philadelphia #Chile #SeattleArea #Noida #Kolkata #Guangdong #UnitedArabEmirates #TelAvivDistrict #Houston #KualaLumpur #BeloHorizonte #SouthKorea #Bangkok #Istanbul #Austin #Curitiba #Warsaw #Campinas #Barcelona #Ukraine #CostaRica #Berlin #Romania #Denver #Johannesburg #Minneapolis #Manchester #Miami #MexicoCity #Phoenix #Detroit #Lisbon #Coimbatore #Milan #PortoAlegre #Vancouver #Montreal #Charlotte #SanDiego #Ghana #SaltLakeCity #Raleigh #HongKong #Fortaleza #Munich #Prague #Ecuador #TampaBay #Tokyo #Serbia #Lithuania #Taipei #Cracow #Zhejiang #CapeTown #Brasilia #Columbus
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
### **Discover more about working at Agoda**
* Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/)
* Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/)
* LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda)
* YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife)
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement).
**Disclaimer**
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
## Apply Now
Analyst, Flights Marketing (Bangkok Based, relocation provided)
+1
This role is located in Bangkok, with relocation support provided. If you are not currently located in Bangkok, are you open to relocate?
How many years of relevant full-time experience do you have? (Excluding internship)
Which statement fits best your experience with any of the following: SQL / Tableau / ClickView / SAAS / Google Analytics / Advanced Excel / VBA
Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom?
In which country/region are you currently based?
Do you allow us to provide you TEXT/SMS updates of your interview process? We may engage with a service provider to do so.
How did you hear about this job?
Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time.
We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted.
To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.?
Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
By submitting your Application you confirm you have read and agreed to Agoda applicants [Privacy statement](https://careersatagoda.com/privacy-statement/).
