The Department Manager - Own Brand Communication at CP Axtra (Makro-Pro) leads brand and communication strategy for the own brand portfolio, developing marketing communication plans across all channels and managing content calendars, campaign briefs, and creative production. The role plans product launches, events, and in-store activations, designs trade promotion mechanics, sources promotional premiums, and monitors promotion effectiveness and sales uplift. It collaborates cross-functionally, analyzes consumer and competitor trends, and manages marketing budgets and external vendors. The position requires a Bachelor's degree in Marketing, Business, or a related field and 5+ years of experience in brand, marketing, or trade marketing within retail, wholesale, or FMCG. Candidates must have integrated campaign planning and trade promotion experience, strong stakeholder and agency management skills, Thai and English communication skills, and the ability to manage multiple projects independently.



