Manager, Experiential Marketing & Partnerships - Agoda

Agoda seeks a Manager, Experiential Marketing & Partnerships to lead the B2B Event Marketing team. This role focuses on owning and scaling events as strategic levers for growth, activation, and relationship building. The position requires bridging strategy and execution to drive measurable business impact. The manager will translate commercial priorities into event strategies, develop annual roadmaps, and create scalable playbooks. They will partner with Sales, Business Development, and other cross-functional teams to align events with business objectives and revenue goals. The role involves leading large, multi-workstream initiatives, establishing governance cadence, and building measurement frameworks to track ROI and business outcomes.

Translate commercial priorities into event strategies with clear business cases

Develop annual roadmaps aligned to growth objectives

Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)

Create scalable playbooks and operating models

Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership

Align diverse stakeholders with competing priorities

Drive structured working sessions and executive updates

Lead large, multi-workstream initiatives end-to-end

Build detailed project plans with risk mitigation and milestone tracking

Establish governance cadence and reporting mechanisms

Ensure disciplined execution across markets and teams

Build measurement frameworks and post-event impact analysis

Identify key performance levers and iterate based on data

Develop dashboards to track ROI and business outcomes

Introduce test-and-learn approaches to improve effectiveness

Experience in events, field, or B2B marketing (a plus, not a must)

Management consulting experience

Strategy or business transformation team background

PMO or complex program leadership roles

Business operations in high-growth environments

Ability to turn ambiguity into clear frameworks and action plans

Strong analytical thinking and commercial acumen

Experience working with senior leadership

Comfortable navigating high-visibility, high-complexity environments

Strong influence skills without relying on hierarchy

Exceptional project management discipline

Ability to manage multiple concurrent initiatives

Strong attention to detail without losing strategic altitude

Understands P&L drivers and growth mechanics

Makes data-informed decisions

Focused on impact, not activity

Experience in events marketing is a plus and something we'd love to see, but it is not a requirement. Traditional event production experience is not a prerequisite either. Backgrounds in consulting, strategy, or PMO are equally valued.

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