Marketing Team Lead - OOCA

The Marketing Team Lead manages the internal marketing team and coordinates with external agencies to execute initiatives across content, campaigns, and brand communication. The role involves developing marketing plans, leading end-to-end campaign execution, and ensuring messaging consistency. Key duties include managing marketing operations, conducting performance reviews, and overseeing quality control to drive measurable business growth.

Lead, coach, and manage the Marketing team to deliver high-quality work on time

Allocate resources and prioritize marketing initiatives based on business goals

Conduct regular team check-ins, performance reviews, and coaching sessions

Lead end-to-end planning and execution of marketing campaigns

Coordinate cross-functional communication with Product, Sales, Operations, Clinical, and Business Development teams

Ensure marketing messaging is consistent across all touchpoints

Monitor campaign performance and optimize initiatives based on data

Review and approve marketing assets before publication

Support team members in developing measurable KPIs for campaigns, events, and projects

Present weekly and monthly marketing performance updates to management

Manage marketing timelines and project execution

Coordinate internal and external stakeholders to ensure timely delivery

Bachelor's degree in Marketing, Business, Communications, or related field

Strong project management and organizational skills

Experience leading integrated marketing campaigns

Excellent communication and stakeholder management skills

Experience coordinating with external agencies or freelancers

Data-driven mindset with strong analytical skills

Excellent written and spoken Thai and English

Experience in healthcare, wellness, technology, or startups

Experience working in fast-paced environments with multiple concurrent projects