Senior Product Manager

L'Oréal is hiring a Senior Product Manager for the Kérastase brand within its Professional Products Division in Bangkok, Thailand. Reporting to the Brand General Manager, the role leads marketing strategy and omnichannel growth across salon partners, department stores, selective retail, and e-commerce platforms in Thailand.

The position requires strategic maturity and self-direction to orchestrate go-to-market strategies, steer product launches, monitor sell-in/sell-out performance, and translate consumer and salon feedback into commercial plans. Candidates should have experience in omnichannel experience design, luxury brand building, launch management, market data analysis, and haircare.

Orchestrate tailored go-to-market strategies for each channel, connecting luxury department store counters, salon stylist recommendations, and online platforms.

Steer product launches and hero animations from brief to execution, aligning timelines across commercial, merchandising, and education teams.

Monitor sell-in, sell-out, stock coverage, and market share across all retail channels to optimise catalogue performance and protect brand margins.

Translate local consumer behaviours and salon professional feedback into actionable commercial plans that reinforce brand equity.

Lead marketing strategy and omnichannel growth for Kérastase across Thailand.

Proven ability to connect salon, department store, selective retail, and digital platform touchpoints into a seamless consumer journey.

Track record in driving luxury brand equity and executing cohesive 360° commercial activations.

Expertise in managing complex, multi-stakeholder launch retroplannings with operational rigor.

Competence in crossing multi-channel sell-out data, inventory metrics, and business KPIs to guide growth.

In-depth understanding of luxury hair fibre needs, professional salon dynamics, and consumer routines.