Sales Promotion Team Leader

Drive the Food Business strategy for Central Pattana by developing innovative food concepts, executing impactful marketing campaigns, and optimizing customer experiences. Leverage data and consumer insights to generate traffic and identify new business opportunities. Collaborate cross-functionally with internal teams and external partners to ensure continuous business growth and operational excellence.

Lead the end-to-end lifecycle of food promotion and marketing initiatives, from strategic planning to campaign execution and performance analysis. Manage budgets effectively, oversee promotional activities, and present detailed reports to senior management. Stay ahead of market trends and competitor activities to propose actionable strategies that enhance brand visibility and drive sales performance.

• Develop and execute food business promotion and marketing plans aligned with corporate objectives
• Create and refine food concepts and brands to meet evolving customer demands
• Design and manage integrated marketing campaigns across online and offline channels
• Analyze market trends, consumer behavior, and competitor activities to inform strategy
• Monitor sales performance, customer traffic, and campaign metrics to drive optimization
• Coordinate with internal departments including Leasing, Marketing, Operations, and Property Management
• Oversee food and beverage promotional activities within budget and timeline constraints
• Control and track marketing budgets to ensure cost-effectiveness and ROI
• Prepare and present performance reports and strategic recommendations to leadership
• Identify new business opportunities and propose innovative development concepts

• Bachelor's degree or higher in Marketing, Business Administration, Mass Communication, Food Business, or related field
• Minimum 5 years of experience in Food Business, Marketing, Brand Management, or Business Development
• Experience in Food & Beverage, Restaurant, Food Retail, or Shopping Mall industry is highly preferred
• Strong skills in data analysis, consumer trend analysis, and social listening
• Excellent presentation skills and proficiency in creating high-quality PowerPoint presentations
• Demonstrated ability in project management, coordination, and cross-functional communication