Position overviewPosted 1 month ago
Associate, Base Management
True Corporation →Full-timeMid level
Bangkok, Thailand
Compensation
THB 50,000 - THB 100,000
THB / month
Estimated range. Confirm compensation with the employer.
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Listing record updated: September 1, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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About the position
Drive revenue growth in Mobile Postpaid B2C Base Management with a focus on personalized campaign management for VAS add-on and in-life postpaid services. Drive sales growth and deliver superior customer experiences across Shop, Call Center/Telesales, and digital channels. Take end-to-end responsibility for programmatic base management using marketing automation, AI-driven Next Best Offer management, and customer behavioral trigger/event design to enable highly targeted, timely, and effective campaign execution.
Responsibilities
- Create and execute campaigns through the CMT (Campaign Management Tool) to deliver SMS communications and reserve delivery slots for Push Notifications targeting selected customer segments.
- Support both Above-the-Line (ATL) mass marketing campaigns and Below-the-Line (BTL) targeted/personalized marketing initiatives, including regular campaigns and ad hoc topping campaigns for specific customer segments.
- Plan and manage package promotions across the True App and dtac App through both ATL and BTL approaches.
- Allocate and optimize key promotional placements such as Hero Banners, Deal of the Day (DOD) Banners, In-App Displays, and other banner locations to maximize visibility and customer engagement.
Requirements
- Bachelor’s degree or Master’s degree in Marketing or Telecommunications.
- Strong experience in Marketing, Growth Strategy, and Campaign Management.
Nice to have
- Experience with mobile application marketing and digital campaign optimization.
- Proficiency in data analysis to interpret customer behavior and campaign performance.
- Strong communication skills for cross-functional collaboration with sales and marketing teams.
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