Customer Manager - Modern Trade

This role focuses on driving sustainable and profitable growth for assigned Modern Trade customers by developing and executing comprehensive customer business plans. You will serve as the primary business partner, leading commercial negotiations and delivering category growth through superior in-market execution. The position requires strong collaboration with cross-functional teams to ensure flawless delivery of promotions and commercial initiatives.

You will be accountable for achieving turnover, market share, and profitability targets through effective joint business planning and relationship management. The role involves managing trade investments, monitoring customer performance, and identifying new opportunities to grow distribution and category performance. Success in this position depends on your ability to translate category strategies into actionable growth plans and maintain strong relationships with key decision-makers.

• Develop and execute customer business plans aligned with company growth objectives
• Build strong relationships with key customer decision-makers and stakeholders
• Lead annual negotiations and commercial discussions with assigned customers
• Drive customer-specific growth initiatives to achieve turnover and profitability targets
• Identify new opportunities to grow distribution, assortment, and category performance
• Lead the development and execution of Joint Business Plans (JBPs) with assigned customers
• Translate category and brand strategies into customer-specific growth plans
• Monitor customer performance and proactively identify risks and opportunities
• Deliver monthly, quarterly, and annual sales targets
• Drive growth in turnover, volume, market share, and profit across assigned accounts
• Manage customer investments and promotional spending within approved budgets
• Ensure flawless execution of agreed promotions, launches, and commercial initiatives
• Partner closely with Marketing, Supply Chain, Finance, CSP, and Customer Operations teams

• Minimum 3 years experience in Sales, Modern Trade, Key Account Management, or Customer Development
• Strong negotiation and influencing capability
• Strong commercial and financial acumen
• Ability to manage customer P&L and trade investments
• Strong analytical and problem-solving skills
• Experience managing national key accounts