Area Sales Manager

This role involves managing sales operations for General Trade Home-Personal Care products within a specific geographical area. You will oversee the profitable growth of the business by ensuring effective planning, deployment, and management of sales personnel. The position requires close collaboration with distributor owners and sales forces to execute strategies that drive consistent sales results and ensure compliance with company policies.

You will be responsible for forecasting turnover across annual, quarterly, and monthly cycles for both primary and secondary sales. Developing specific plans to ensure turnover growth within the product portfolio is a key part of this role. Additionally, you will manage personnel and focus on the skill development of distributor sales representatives to enhance field competency.

• Accurately forecast annual, quarterly, and monthly turnover for primary and secondary sales
• Develop specific plans to ensure turnover growth in the product portfolio
• Coordinate distributor resources to ensure efficient and consistent sales results
• Review progress of sales, execution scores, direct coverage, and relevant projects throughout the year
• Work closely with Distributor Owner, Supervisor, and Sales force, maintaining direct contact with shop owners and consumers
• Manage personnel and develop distributor salesman field competency and skill development
• Ensure compliance with sales policies, practices, and procedures

• 2-3 years of experience as an Area Sales Manager
• Solid understanding of traditional trade, distributor management, and open trade markets
• Strong team management capabilities
• Good observation skills and strong instincts
• Immediate problem-solving skills
• Professional work ethic with high responsibility and due diligence
• Ability to use AI-powered tools is preferred