Sales Leader - IKEA Thailand

You will be responsible for defining and executing the home furnishing business plan and growth strategy for the country. This involves communicating clear business priorities to key stakeholders to ensure collective ownership of goals. You will drive commercial activation across all selling channels to secure turnover, profit, and gross margin targets. Additionally, you will coordinate national price actions and support shopkeepers in developing their competence to improve overall store performance.

• Define and agree on the home furnishing business plan and growth strategy based on global priorities and market insights.
• Communicate business strategies and priorities to key stakeholders to motivate ownership and collaboration.
• Lead the country commercial activation to secure turnover, profit, gross margin, and volume commitments.
• Support selling channels in achieving volume commitments by monitoring sales results and addressing performance deviations.
• Work closely with shopkeepers and the store commercial team to understand business development needs and secure competence development.
• Coordinate national price actions to ensure market-relevant pricing that supports long-term sales and profitability.

• Passionate about home furnishing with the ability to inspire and motivate others.
• Highly self-motivated and capable of leading a team or working independently.
• Strong analytical and numerical skills to derive insights and formulate strategic business plans.
• Deep understanding of the Thai market, competition, trends, and consumer lifestyle.
• Strong knowledge of the drivers of sales, profit, gross margin, and volume development.
• Previous experience in a management role within an IKEA Store.

• Proven ability to engage stakeholders and build collaborative working processes.
• Experience in retail management and commercial operations.