Commercial Director (Singapore/Malaysia/Thailand)

The Commercial Director leads from the front with full P&L ownership, driving high-impact strategy and business planning. The role involves building powerful partnerships with General Managers of Distribution Partners to accelerate growth. Key duties include identifying market opportunities, designing and executing commercial initiatives, and managing volume and profit targets. The position requires aligning volume goals with country P&L, developing value chains with partners, and managing trade spending to ensure brand presence. The role also involves defining revenue management strategies, setting channel execution standards, and analyzing sales performance against targets using Nielsen reports.

Lead from the front with full P&L ownership and disciplined business planning

Build powerful partnerships with General Managers of Distribution Partners

Identify market opportunities and design commercial calendar initiatives

Develop measurable priorities and programs tailored to local realities

Design and support execution of commercial initiatives for profitable growth

Partner with teams and distribution partner leaders to align success in key channels

Design outstanding in-store activation programs with marketing and trade marketing teams

Align volume goals with country P&L and manage forecast accuracy

Develop value chains with distribution partners and manage shelf pricing strategy

Budget trade spending to ensure maximal distribution and brand presence

Build brand roll-out planning across functional aspects and KPIs

Define Revenue Management strategy and prepare action plans for mix management

Set channel strategies and execution standards to capture incremental volume

Analyze sales performance against annual targets and review program effectiveness

Master Nielsen reports to understand category and competitor performance

Review and analyze sales to identify trends, drivers, risks, and opportunities

Coordinate timelines and deliverables across departments and Distribution Partners

Bachelor's Degree in Business Administration, Finance, Sales, Marketing or related field

More than 7 years of regional experience in Sales, Marketing in beverage or CPG

More than 7 years of experience in New Product Development management

Proficiency using Excel, Word and PowerPoint

Fluent English proficiency required to manage regional stakeholders