Route Supervisor - Suntory

This role focuses on monitoring sell-out performance and driving sales targets through close collaboration with AS&D Pre-Sales and Cash Van teams. You will oversee daily, weekly, and monthly sales metrics to ensure business goals are met while managing in-depth and in-width distribution strategies. The position requires a strong emphasis on in-store visibility and trade marketing compliance through daily gate meetings.

You will be responsible for coaching and developing distributor sales teams to enhance professionalism and selling skills. This includes monitoring operational KPIs such as ASO, VOP, and SKU coverage, as well as optimizing itinerary planning and routing for efficiency. You will also manage store coverage, identify potential credit customers, and conduct regular physical stock checks to prevent fraud.

• Monitor daily, weekly, and monthly sales performance to ensure business targets are met
• Collaborate with AS&D Pre-Sales and Cash Van teams to drive sales-in to stores and monitor store-level off-take
• Ensure in-store visibility in line with trade marketing guidelines through daily gate meetings
• Provide coaching and training to distributor sales teams to enhance professionalism and selling skills
• Monitor operational KPIs including ASO, VOP, AEO, SKU/store coverage, geofencing, and FMO
• Oversee itinerary planning and routing to ensure optimal store coverage and purchase frequency
• Manage store coverage per route plan, including new store openings, to ensure route effectiveness
• Ensure excellence in in-store execution, focusing on Hero SKUs, merchandising guidelines, and POSM compliance
• Identify and scale up potential stores to become credit customers for sustainable growth
• Expand distribution coverage in each area to maximize sales potential
• Partner with Pre-Sales and Van teams to enhance selling capabilities
• Conduct regular physical stock checks on vans to prevent fraud

• At least 2 years of experience as a Salesman in the FMCG business
• Solid experience in team management
• Good interpersonal, communication, and negotiation skills
• Computer literacy in MS Office
• Able to work under pressure
• Possess a valid driving license and ability to work upcountry

• Strong understanding of trade marketing principles
• Experience with route planning software or logistics management systems
• Proactive problem-solving skills
• Ability to build strong relationships with store owners and distributors