LKA Supervisor

This role involves overseeing market activities and leading routine sales planning for the entire product portfolio. You will set SMART objectives for team members and manage coverage to expand new outlets while optimizing routes and merchandising execution. The position requires developing strong customer relationships, monitoring delivery accuracy, and protecting company assets within the assigned territory. You will collaborate with Area Sales Managers to ensure route profitability and sales growth opportunities. Additionally, you are responsible for implementing pricing strategies, managing promotional campaigns, and ensuring efficient budget utilization to optimize beverage off-take. The role also includes managing account development, collecting payments on time, and providing constant competitor activity feedback to maintain a competitive advantage. Finally, you will support after-sales service and ensure the team adheres to POS execution standards through regular coaching and field work.

• Oversee market activities and lead routine sales planning for the entire portfolio
• Set SMART objectives for each CR and FE team member consistent with regional goals
• Manage coverage by expanding new outlets and optimizing routes with CR and FE
• Collaborate with ASM to ensure route profitability and identify sales growth opportunities
• Develop strong relationships with customers within the assigned territory
• Enforce POS execution standards through frequent checks and monitor customer needs
• Monitor delivery accuracy to ensure 100% delivery to customers
• Protect company assets including AR, equipment, and signage within the territory
• Ensure clear communication of pricing and promotions while maintaining coaching records
• Conduct regular team meetings, 1-on-1s, and field work with CR and FE
• Implement pricing strategies and discounts to maximize sales with key accounts
• Create and execute marketing campaigns to boost sales volume for key customers
• Provide constant feedback on competitor activities to maintain a competitive edge
• Optimize budget efficiency to improve beverage off-take in handled accounts
• Manage account development and ensure timely payment collection
• Support after-sales service through products and services

• Proven experience in sales management or a related field
• Strong leadership skills with the ability to set and track SMART objectives
• Experience in route optimization and outlet coverage management
• Excellent communication and interpersonal skills for relationship building
• Ability to analyze market needs and implement effective sales strategies
• Strong organizational skills to manage coaching calendars and progress records
• Experience with budget management and financial reporting
• Understanding of merchandising standards and POS execution
• Ability to work collaboratively with Area Sales Managers and cross-functional teams
• Commitment to maintaining company assets and protecting revenue