Manager - DM Campaign Management

The Manager - DM Campaign Management role at AIG in Bangkok is responsible for end-to-end digital direct marketing campaign management and stakeholder coordination. The manager partners with business teams on acquisition, cross-sell, and other campaigns for the Consumer portfolio, including Accident & Health products.

The role includes developing campaigns, coordinating implementation, monitoring performance against KPIs, analysing results, and recommending adjustments. The manager also manages campaign profitability, spend efficiency, operational documentation, and collaboration with telemarketing, product, and other teams.

• Manage partner relationships and identify opportunities to enhance acquisition, cross-sell, and other campaign revenue opportunities.

• Develop new campaigns and implement cross-marketing initiatives across Consumer products, including Accident & Health.

• Monitor campaign performance, analyse results, and recommend adjustments to achieve campaign KPIs.

• Manage revenue, profitability targets, spend efficiency, and the overall profit and loss of launched campaigns.

• Coordinate campaign operations and reporting with telemarketing, product, and other related teams.

• Strong verbal and written communication skills in Thai and English, with the ability to influence others.

• Strong customer management, campaign management, and analytical skills.

• Strong interpersonal skills and a sense of ownership and responsibility.

• Ability to work under time constraints and meet deadlines.

• Minimum bachelor's degree; an MBA is preferred. Experience in insurance, financial services, or consumer goods is preferred.