Bangkok, Thailand
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Listing record updated: November 1, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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AIG is hiring a Manager for Direct Marketing Campaign Management in Bangkok, within the Sales & Marketing function. The role owns end-to-end digital direct marketing campaign execution for the Consumer portfolio, including Accident & Health and other Consumer products, covering new campaign development, cross-marketing implementation, performance monitoring against KPIs, pre- and post-campaign communication, and P&L management of launched campaigns.
The position partners with business sponsors, Tele Marketing, Product and other stakeholders to drive acquisition, cross-sell and revenue targets. Candidates need a bachelor's degree (MBA preferred), at least 3 years of experience in insurance, financial services or consumer goods, strong Thai and English communication, and proven campaign management and analytical skills.
Partner with business partners to enhance acquisition, cross-sell and campaign opportunities to achieve revenue
Develop new campaigns and implement cross-marketing within the Consumer portfolio, including Accident & Health products
Monitor campaign performance against KPIs and conduct post-campaign analysis with recommendations and adjustments
Achieve revenue, campaign profitability and spend efficiency targets; manage P&L of launched campaigns
Coordinate with Tele Marketing, Product and related parties, and handle operational tasks such as reporting, agreements, campaign briefs and tele-sales scripts
Self-driven individual with strong sense of ownership and responsibility
Strong verbal and written communication in Thai and English with ability to influence stakeholders
Strong customer management, campaign management and analytical skills
Strategic thinker who is innovative, creative and collaborative, able to work under time constraints
Bachelor's degree minimum (MBA preferred) with at least 3 years of experience in insurance, financial services or consumer goods
MBA degree; experience in insurance, financial services or consumer goods
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