Senior Associate, Key Account Management (FMCG) - Grab

You will lead the entire client lifecycle for a portfolio of high-value FMCG brands, balancing new business pitching with the retention and growth of existing accounts. You will interpret complex client media briefs to present compelling pitch decks for GrabAds solutions that secure new campaigns and drive sustained business growth. You will manage the sales pipeline, track campaign pacing, and deliver accurate forecasting to ensure sales strategy and commercial goals align perfectly with organizational revenue goals.

• Lead the entire client lifecycle for a portfolio of high-value FMCG brands, balancing new business pitching with the retention and growth of existing accounts.
• Receive and interpret complex client media briefs to present compelling pitch decks for GrabAds solutions that secure new campaigns and drive sustained business growth.
• Manage the sales pipeline, track campaign pacing, and deliver accurate forecasting to ensure sales strategy and commercial goals align perfectly with organizational revenue goals.
• Collaborate with internal stakeholders to onboard FMCG products into the Grab ecosystem, ensuring operational execution from commercial setup to marketing launch.
• Use internal Grab data and FMCG market trends to provide strategic advice to partners, optimize media budgets in real-time, and maximize campaign effectiveness.
• Act as the central bridge between internal teams—including Key Account Management, Marketing, Planner, and Data Analytics—to deliver holistic, integrated advertising solutions.
• Summarize post-campaign analytics into executive-ready reports and presentations, delivering insights and ROI recommendations to senior client stakeholders.

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
• Experience 3+ years in FMCG brand management, commercial strategy, media planning, or related roles.
• Analytical skill with proficiency in tools and techniques with the ability to translate data into actionable insights.
• Have leadership and team collaboration skills.
• Experience with project management and meet the deadline.
• Fluency in Thai & English (both written and spoken).

• Strong understanding of the FMCG industry landscape and consumer behavior.
• Proven track record of managing high-value accounts and exceeding sales targets.
• Excellent presentation and public speaking skills.
• Ability to work in a fast-paced, dynamic environment.

1. Apply

2. Getting to know you (video or phone interview)

3. Testing, testing… 123 (assessments and/or technical competency interview)

4. Is it a culture match?