At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills
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The Brand Marketing team seeks an Analyst to scale digital marketing and brand research efforts. The role involves managing digital campaign planning, A/B testing, and reporting across channels like Meta and YouTube. The analyst will also manage and analyze brand research projects. The position is based in Bangkok, Thailand, offering relocation support. The role requires analyzing campaign and research data to deliver insights that shape team strategy and build an engaging brand in the tech-and-travel space. Responsibilities include conducting A/B testing on platforms like Facebook and TikTok, owning digital campaign performance, communicating test results, and collaborating with external media partners like Google and Meta.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity** The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok. **Get to Know our Team:** The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. **In this Role, you’ll get to:** * Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests. * Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others. * Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers. **What you’ll Need to Succeed:** * 2–3 years of experience * Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science) * Strong English communication * Solid business acumen * Strong statistical and analytical skills * Proficient in Excel and hands-on with data tools (SAS, R, SPSS, Python, VBA, SQL, Tableau) * Experience designing and analyzing A/B tests * Works independently on daily analytics tasks and provides business recommendations **It’s Great if you Have:** * Experience in digital marketing * Academic research experience
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know our Team:** The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. **In this role, you’ll get to:** * Spearhead the development, execution, and optimization strategy for growing Agoda’s new & emerging marketing channels * Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights * Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth * Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau * Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management. **What you’ll need to succeed:** * 4-6 years of experience in Data Analyst position in tech, consulting, e-commerce or digital marketing. * Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance * Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. * Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel · * Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively. * Stakeholder management & communication: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy. **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. **Apply Now** This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office) Have you completed Alooba test from Agoda in the last 4 months? How many years of relevant full-time experience do you have? (Excluding internship) Which statement fits best your experience with any of the following: SQL / Tableau / ClickView / SAAS / Google Analytics / Advanced Excel / VBA What is your salary expectation in THB monthly? In which country/region are you currently based? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? How did you hear about this job? Preferred First Name Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know our Team:** The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. **In this role, you’ll get to:** * Spearhead the development, execution, and optimization strategy for growing Agoda’s new & emerging marketing channels * Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights * Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth * Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau * Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management. **What you’ll need to succeed:** * 4-6 years of experience in Data Analyst position in tech, consulting, e-commerce or digital marketing. * Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance * Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. * Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel · * Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively. * Stakeholder management & communication: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
This role is part of the Performance Marketing Team, a data-driven unit focused on developing at-scale marketing programs to improve customer lifetime value. The Associate Manager will manage digital advertising campaigns across various channels. Responsibilities include experimenting with search engine advertising, testing display campaigns on social media platforms, and analyzing data to build optimization models and dashboards. The position requires a strong analytical background and experience in strategy or business operations within the tech industry.
This role is part of the Performance Marketing Team, a data-driven unit focused on developing at-scale marketing programs to improve customer lifetime value. The Associate Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines, testing and optimizing campaigns on social media platforms, and analyzing data to build models and dashboards for account managers. The position is open to fresh graduates and requires a quantitative background.
This role is based in Bangkok, Thailand, and involves managing customer marketing initiatives within the Performance Marketing department. The Associate Manager will lead data-driven marketing programs designed to improve customer lifetime value. Key responsibilities include optimizing campaign performance through experimentation, developing predictive models to analyze data, and building dashboards to track performance and derive insights. The position requires close collaboration with product teams to implement data science strategies and communicate recommendations to stakeholders.
This role involves working within the Performance Marketing Team to develop at-scale marketing programs that improve customer lifetime value. The position focuses on data-driven strategies across search and display channels. Responsibilities include experimenting with text ads and bidding structures on major search engines like Google and Bing, as well as testing and optimizing campaigns on social platforms such as Facebook and Instagram. The role also requires analyzing data from experiments to develop optimization models and building dashboards for account managers. Candidates must possess strong numerical reasoning skills and proficiency in Excel. The ideal candidate holds a Bachelor’s Degree or higher in a quantitative subject such as computer science, mathematics, or engineering. Fluency in English is required. The role offers a great learning environment where you will work closely with experts from diverse backgrounds.