This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Senior Analyst, PPC will work across various marketing channels to optimize campaign performance through experimentation and modeling. Responsibilities include analyzing vast amounts of data generated by experiments, developing predictive models using data science techniques, and building dashboards to track performance and derive insights. The role requires close collaboration with product teams and communicating recommendations to stakeholders.
This role is part of Agoda's Performance Marketing team, focusing on data-driven marketing programs to improve customer lifetime value. Responsibilities include experimenting with campaign structures and bidding strategies on search engines and partners, modeling data to understand demand elasticity and campaign impact, and building dashboards to track performance and derive insights. The position requires a quantitative background and experience with data analysis tools.
This role is part of the B2B Digital Marketing team within Agoda's B2B Marketing organization. The team delivers scalable marketing campaigns for partners across B2B2C channels, focusing on operational excellence and growth impact. The Analyst will work closely with Commercial, Product, Data, and regional Marketing teams to execute campaigns, measure performance, and provide data-driven recommendations. Responsibilities include experimenting with ad structures and bidding strategies on platforms like Google and Bing, modeling data to understand campaign impacts, and building dashboards to track performance and derive insights.
Candidates must possess a Bachelor's degree in a quantitative subject and have 2+ years of experience in data analysis from top-tier consulting, investment banking, or strategy roles within a fast-growing global tech company. Proficiency in data analysis packages such as SAS, R, SPSS, Python, VBA, SQL, and visualization tools like Tableau or Power BI is required. The role demands the ability to make decisions based on objective evidence, strong organizational skills, and the capacity to work independently.
This role is part of the Performance Marketing department at Agoda, focusing on data-driven marketing programs to improve customer lifetime value. The position involves analyzing vast amounts of data to optimize campaign performance and develop predictive models. Responsibilities include experimentation with advertising structures and bidding strategies on various search engines, modeling demand elasticity, and building dashboards to track performance and derive insights. The role requires collaboration with product teams to implement roadmaps and communicate recommendations to stakeholders.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines like Google and Bing, testing and optimizing campaigns on social media platforms, and analyzing data to build models and dashboards for account managers. The position requires a quantitative background and strong analytical skills.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on search, display, and modeling tasks. Responsibilities include experimenting with text ads and bidding on search engines like Google and Bing, testing and optimizing campaigns on social media platforms, and analyzing data from experiments to develop optimization models and dashboards for account managers.
This role is part of the Performance Marketing Team, a data-driven department focused on developing at-scale marketing programs to improve customer lifetime value. The Analyst will work on experimentation and optimization, analyzing vast amounts of data generated by experiments to develop predictive models. Responsibilities include building dashboards to track performance, deriving insights, and communicating recommendations to stakeholders. The position requires liaising with product teams to implement roadmap changes.
The AI Expert (LLMs & Generative AI) is responsible for designing, developing, and scaling AI solutions that leverage Large Language Models (LLMs), Generative AI, and modern AI platforms to solve business challenges and create measurable value. This role works closely with business stakeholders, AI Business Partners, data engineers, and solution architects to translate requirements into production-ready AI applications, including copilots, intelligent assistants, agentic workflows, knowledge management solutions, and process automation use cases. The AI Expert evaluates emerging AI technologies, establishes technical best practices, ensures responsible AI implementation, and drives the adoption of scalable AI architectures aligned with enterprise standards, security requirements, and governance frameworks.
Qualification:
* Bachelor’s or Master’s degree in Computer Science, Artificial Intelligence, Data Science, Software Engineering, or a related field, with 5+ years of experience in software development, machine learning, data science, or AI engineering.
* Strong expertise in Large Language Models (LLMs), Generative AI, prompt engineering, Retrieval-Augmented Generation (RAG), vector databases, AI agents, and model orchestration frameworks.
* Hands-on experience with leading AI platforms and cloud services such as Azure AI, Azure OpenAI, Google Vertex AI, AWS Bedrock, or equivalent technologies.
* Proficiency in Python and modern AI development frameworks, with a solid understanding of machine learning concepts, API integrations, MLOps, and enterprise solution architecture.
* Strong analytical, problem-solving, and communication skills, with the ability to explain complex technical concepts to both technical and business audiences.
* Experience implementing responsible AI practices, model evaluation frameworks, and production-grade AI solutions is highly desirable.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
THIS ROLE IS BASED IN BANGKOK, THAILAND (RELOCATION PROVIDED)
**Get to Know our Team:**
The Supply Analytics team delivers data-driven insights and decision support to optimize Agoda’s supply ecosystem. We analyze partner and marketplace dynamics, build forecasts and models, run experiments, and create scalable dashboards and data products that power strategic direction and operational execution. We bring value through rigorous analyses and pragmatic, measurable recommendations that help Supply, Product and other teams prioritize work and drive impact. Our work improves inventory quality, partner economics, and the long-term health and growth of Agoda.
**The Opportunity:**
We are seeking a Manager/Senior Manager to lead strategic and operational initiatives that create both growth and efficiency for the Supply department. In this role, you will work directly with multiple stakeholders, including executive leadership and various cross-functional departments to successfully implement key initiatives. You will impact Agoda’s business through exploring new business opportunities, analyzing complex scaling challenges, and improve existing operations.
**In this Role, you’ll get to:**
* **General:**This role is a blend of hands on ‘in the business’ and executive level ‘on the business’ work. To succeed you will enjoy rolling up your sleeves, leading a team and contributing to strategy.
* **Project Delivery:**Manage, standardize & validate the structure of business cases for product development, headcount, engineering resources, budgets, general strategic & roadmap prioritization.
* **Experimentation:**Define success, measure / validate experiments and help ingrain an experimental mindset within the teams.
* **Forecasting and Insights:**Provide a macro-led business intelligence view to the organization to prevent missed opportunities, surmount obstacles at all organizational levels and drive commercial behaviors.
* **Analytics & Alerts:**Quantitative analysis, data mining and presentation of business metrics; identify drivers and build an end-to-end communication framework based on business value, effort and urgency.
* **Process Improvement:**Work with all teams to drive inter- and intra- departmental efficiencies, optimize processes and prioritize system enhancements.
* **Reporting:**Build dashboards, internal / external reports and present key datasets to enable all team members to efficiently and effectively monitor performance and prioritize their efforts.
* **Leadership:**Lead a small team of experts to deliver the above functions and be excited by the challenge of mentoring team members across the chain and connectivity teams.
**What you’ll Need to Succeed:**
* 5+ years of leadership experience in analytics/data science/insights/strategy
* 2+ years’ experience leading analytics, operational, product or other technical teams
* Expert domain of data analysis and data visualization tools and software such as Excel, SQL, Tableau, Python, R, or similar
* Strong statistical modelling and machine learning knowledge
* Strong experience in finding data insights and provide business recommendation to the business
* Excellent communicator with superior written, verbal, presentation and interpersonal communication skills.
* Ability to multi-task, prioritize and coordinate resources.
* Strong program/project management experience.
* Bachelor’s degree ideally in a business or quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance)
* Experience in articulating strategic issues and negotiating with C-level executives – experience in leading strategy consulting projects a plus
* People management – track record of developing stars
* Ability and willingness to drive projects independently, working efficiently to deliver results rapidly and engaging the relevant stakeholders throughout the process
**It’s Great if you Have:**
* Master’s degree in statistics, economics, mathematics or similar discipline
* Experience in conducting A/B testing experimentation
* Travel industry / e-commerce / tech / consulting experience
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
THIS ROLE IS BASED IN BANGKOK, THAILAND (RELOCATION PROVIDED)
**Get to Know our Team:**
The Supply Analytics team delivers data-driven insights and decision support to optimize Agoda’s supply ecosystem. We analyze partner and marketplace dynamics, build forecasts and models, run experiments, and create scalable dashboards and data products that power strategic direction and operational execution. We bring value through rigorous analyses and pragmatic, measurable recommendations that help Supply, Product and other teams prioritize work and drive impact. Our work improves inventory quality, partner economics, and the long-term health and growth of Agoda.
**The Opportunity:**
We are seeking a Manager/Senior Manager to lead strategic and operational initiatives that create both growth and efficiency for the Supply department. In this role, you will work directly with multiple stakeholders, including executive leadership and various cross-functional departments to successfully implement key initiatives. You will impact Agoda’s business through exploring new business opportunities, analyzing complex scaling challenges, and improve existing operations.
**In this Role, you’ll get to:**
* **General:**This role is a blend of hands on ‘in the business’ and executive level ‘on the business’ work. To succeed you will enjoy rolling up your sleeves, leading a team and contributing to strategy.
* **Project Delivery:**Manage, standardize & validate the structure of business cases for product development, headcount, engineering resources, budgets, general strategic & roadmap prioritization.
* **Experimentation:**Define success, measure / validate experiments and help ingrain an experimental mindset within the teams.
* **Forecasting and Insights:**Provide a macro-led business intelligence view to the organization to prevent missed opportunities, surmount obstacles at all organizational levels and drive commercial behaviors.
* **Analytics & Alerts:**Quantitative analysis, data mining and presentation of business metrics; identify drivers and build an end-to-end communication framework based on business value, effort and urgency.
* **Process Improvement:**Work with all teams to drive inter- and intra- departmental efficiencies, optimize processes and prioritize system enhancements.
* **Reporting:**Build dashboards, internal / external reports and present key datasets to enable all team members to efficiently and effectively monitor performance and prioritize their efforts.
* **Leadership:**Lead a small team of experts to deliver the above functions and be excited by the challenge of mentoring team members across the chain and connectivity teams.
**What you’ll Need to Succeed:**
* 5+ years of leadership experience in analytics/data science/insights/strategy
* 2+ years’ experience leading analytics, operational, product or other technical teams
* Expert domain of data analysis and data visualization tools and software such as Excel, SQL, Tableau, Python, R, or similar
* Strong statistical modelling and machine learning knowledge
* Strong experience in finding data insights and provide business recommendation to the business
* Excellent communicator with superior written, verbal, presentation and interpersonal communication skills.
* Ability to multi-task, prioritize and coordinate resources.
* Strong program/project management experience.
* Bachelor’s degree ideally in a business or quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance)
* Experience in articulating strategic issues and negotiating with C-level executives – experience in leading strategy consulting projects a plus
* People management – track record of developing stars
* Ability and willingness to drive projects independently, working efficiently to deliver results rapidly and engaging the relevant stakeholders throughout the process
**It’s Great if you Have:**
* Master’s degree in statistics, economics, mathematics or similar discipline
* Experience in conducting A/B testing experimentation
* Travel industry / e-commerce / tech / consulting experience
#### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
