The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders. In this role, you’ll get to Program strategy and business growth • Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program. • Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply. • Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives. • Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth. • Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics. Creator, agency, and partner management • Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities. • Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies. • Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance. Engagement leadership across Activities and Accommodations • Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies. • Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions. • Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals. • Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness. Content activation and program operations • Plan and activate creator content for Activities across relevant social platforms and markets. • Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance. • Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment. • Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution. Automation, analytics, and performance • Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience. • Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created. • Build clear performance views and translate data into recommendations, actions, and business decisions. • Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners. What you’ll need to succeed • 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field. • Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes. • Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies. • Experience using social monitoring tools to understand content activity, engagement, and program performance. • Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations. • Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority. • Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently. • High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.
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At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get To Know Our Team:** This position is located in Bangkok, Thailand. Agoda launched Flights in 2019 and is now scaling rapidly to become a leading Flights OTA across APAC. With Thailand identified as a key growth market, we are expanding our commercial team to capture this opportunity. **The Opportunity:** As the Senior Lead for Flights in Thailand, you will play a pivotal role in shaping Agoda’s market presence, driving partner strategy, and building the foundations for long-term success. This is a high-impact, highly visible role at the intersection of commercial negotiations, strategic partnerships, and cross-functional leadership. You’ll operate with end-to-end ownership of the Thailand market: identifying and closing new partnerships, optimizing performance with existing partners, and ensuring Agoda delivers unmatched value to travelers and suppliers alike. While this is an individual contributor role, you will function as Agoda’s commercial face in-market, working directly with C-level executives of our partners, supported by global teams across Product, Marketing, Finance, Legal, and more. This is a rare opportunity to join a start-up within a global leader, with the autonomy to move fast, take bold bets, and directly shape Agoda’s Flights success story. **What You’ll Do:** * Set the strategy: define and execute market strategies for Thailand, balancing growth, profitability, and long-term competitive positioning. * Lead commercial negotiations: Own pricing, availability, and commercial terms with airline partners to maximize Agoda’s competitiveness. * Be the market voice: Act as the go-to expert on Thailand aviation and online travel, sharing insights with internal teams and shaping Agoda’s product and growth strategy. * Deliver partner success: Build deep, trusted executive-level relationships with suppliers, driving joint initiatives that enhance distribution, revenue, and customer experience. * Drive execution excellence: Ensure partners’ day-to-day needs are met by collaborating with Agoda’s regional supply teams, operations, and product specialists. * Analyze and optimize: Use data and insights to drive decision-making, identify opportunities, test solutions, and iterate quickly. * Innovate at scale: Conceptualize and launch new commercial models, distribution initiatives, and customer-facing features that unlock growth. **What You’ll Bring:** * 5+ years of experience in the Flights / OTA / airline industry with strong exposure to commercial negotiations, distribution, and market strategy (experience in Thailand highly preferred). * Proven track record of delivering growth through partnerships, negotiations, and strategy execution. * Commercial acumen with the ability to balance short-term results and long-term market building. * Strong executive presence and communication skills in English; able to manage complex conversations at senior levels. * Entrepreneurial mindset with hands-on execution capabilities and comfort operating in fast-moving, ambiguous environments. * Analytical rigor; demonstrated ability to use data to shape decisions and influence stakeholders. * Experience developing and executing end-to-end business plans that cut across commercial, operational, legal, and marketing dimensions. #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.