Bangkok, Krung Thep Maha Nakhon Bangkok, Thailand
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Listing record updated: October 9, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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Makro (CP AXTRA) seeks a Senior Manager or Manager for Livestream & Content Operations to lead digital commerce initiatives. The role involves planning and executing end-to-end livestream campaigns, managing large-scale events, and developing content calendars. Responsibilities include coordinating production teams, managing vendor relationships, and monitoring performance metrics like viewership and GMV. The ideal candidate will collaborate with marketing and merchandising teams to align content with commercial goals and stay updated on industry trends.
Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis
Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders
Develop content calendars and creative concepts aligning with brand positioning and commercial goals
Own end-to-end operations of livestream and content projects, including scheduling, budgeting, and vendor coordination
Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights
Collaborate with marketing, merchandising, and category teams to align content with promotions and product launches
Manage relationships with livestream hosts, KOLs/KOCs, and platform partners
Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities
Prepare regular performance reports and present recommendations to management
5+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations
Proven track record of planning and executing large-scale livestream events
Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live, etc.) and content/social media operations
Solid project management skills with the ability to manage multiple livestream/content projects simultaneously under tight timelines
Data-driven mindset with experience analyzing livestream KPIs and translating data into actionable improvements
Excellent coordination and communication skills to work cross-functionally with marketing, merchandising, and external partners
Creative sensibility for content storytelling, combined with strong operational execution
Good command of English
Bachelor's degree in Marketing, Communications, Business, or a related field
None explicitly listed
None explicitly listed
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