Bangkok, Thailand
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Listing record updated: October 7, 2026. We archive records after 60 days without an update. This date does not confirm that the employer is still hiring.
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This role at Unilever leads and grows strategic partnerships with key modern trade customers, driving business development, joint business planning, sales growth, and profitability through category management, shopper insights, and execution excellence. The position is accountable for defining and executing the Modern Trade sales strategy, leading Joint Business Plans, negotiating trade terms, optimizing customer investments, and managing a high-performing sales team while collaborating with cross-functional partners.
The ideal candidate holds a Bachelor's or Master's degree in business administration, Marketing, or a related field, with at least 7 years of senior leadership experience in FMCG and proven success in Modern Trade or Key Account Management at a national or regional level. Strong negotiation, people leadership, and team capability-development skills are essential.
Define and execute Modern Trade sales strategy aligned with overall business objectives
Lead Joint Business Plans with key customers, including growth drivers, investments, promotional activities, and channel strategy
Drive category penetration, share of basket, and in-store excellence through innovative programs and data-driven insights
Oversee pricing, trade spending efficiency, pricing compliance, and lead high-level negotiations on trade terms and funding
Inspire, coach, and develop a high-performing Modern Trade sales team, fostering accountability and collaboration
Bachelor's or Master's degree in business administration, Marketing, or related field
At least 7 years of experience in senior leadership roles within FMCG
Proven success in Modern Trade/Key Account Management at national or regional level
Strong negotiation skills and experience managing large-scale trade investments
Strong people leadership, team-building, and capability-development skills
Experience in Key Account lead and/or Trade Marketing is desirable
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