Product Marketing Manager

This role involves leading product marketing strategies for Building Materials across Ceiling, Wall, Floor, and Roof applications. You will translate market and competitor insights into winning go-to-market strategies to defend and grow market share. The position requires managing the full product lifecycle, from developing counter-strategies to protect market position to leading new business development initiatives.

You will be responsible for the entire marketing budget planning and performance cycle, ensuring alignment between campaign calendars and localized assets. The role demands deep market intelligence and customer insights, requiring you to conduct fieldwork and monitor competitor movements. You will also drive go-to-market execution through product launches, promotions, and engagement programs for various stakeholders.

• Build product positioning, portfolio, and go-to-market strategies for Ceiling, Wall, Floor, and Roof product groups.
• Develop counter-strategies to defend market share of key product groups against competitors and substitute materials.
• Lead new business development for the Roof category, including product roadmap, manufacturing partners, pricing, and channel strategy.
• Propose and plan the annual marketing budget while aligning campaign calendars and localizing marketing assets.
• Own budget performance end-to-end by tracking utilization, measuring campaign ROI, and delivering structured reports.
• Conduct market understanding and fieldwork to develop Target Audiences insights and monitor competitor activities.
• Develop and execute product launches, promotions, POSM, shop displays, product sampling, and sales tools.
• Build engagement programs for distributors, retailers, contractors, architects, and project stakeholders.
• Set up tracking for every launch and campaign with clear KPIs, sell-in/sell-out data, and post-launch reviews.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in Product/Trade Marketing, Category Management, or Channel Development.
• Proven experience in the Building Materials or Construction industry.
• Strong analytical and data interpretation skills.
• Strategic thinking and a commercial mindset.
• Deep understanding of channel and customer insights (Distributor, Retailers, Contractor, HO).
• Experience working with overseas principals or regional budget owners is an advantage.
• Result-oriented with strong project management skills.
• Advanced problem-solving and presentation skills.
• Strong ownership of performance tracking and structured reporting.