Account Development Executive - Suntory

This role focuses on managing and expanding a portfolio of weighted eatery and on-premises accounts. You will be responsible for identifying new business opportunities, converting competitor customers into loyal clients, and driving the execution of loyalty programs. The position requires close collaboration with route supervisors and teams to ensure the timely deployment of marketing materials and the successful activation of accounts to meet company targets.

You will play a key role in strategic planning by managing loyalty and exclusivity budgets and proposing growth initiatives to management. Additionally, you will provide data support to marketing teams and assist in route restructuring projects. This is a hands-on role that demands strong relationship-building skills and the ability to execute complex sales and activation strategies effectively.

• Manage and develop a portfolio of weighted eatery and on-premises accounts to drive growth
• Identify and open new customer accounts while converting competitor customers into loyal clients
• Set account opening targets and monitor performance against established goals
• Conduct regular business reviews with loyalty customers to strengthen relationships and retention
• Coordinate with Route Supervisors to manage account cracking and activation processes
• Drive cooler placement and ensure timely deployment of marketing assets
• Oversee the smooth handover of newly cracked accounts to operational teams
• Visit outlets to execute activation programs and maintain loyalty and exclusivity status
• Manage loyalty program and exclusivity budgets to achieve targeted outlet numbers
• Initiate plans to convert competitor customers and propose strategies for management approval
• Train and collaborate with Account Development Representatives (ADRs) to crack new stores effectively
• Support specific projects identified by management or regional sales managers
• Provide data support to GTM and TMKT teams to inform strategic decisions
• Drive focus brand and pack growth initiatives within the assigned territory
• Coordinate route restructuring and ensure proper allocation of Point of Sale Materials (POSM)

• Proven experience in account development, sales, or business development within the FMCG or beverage industry
• Strong ability to hunt for new business and convert competitor customers into loyal clients
• Excellent interpersonal and communication skills for building relationships with key stakeholders
• Ability to set targets, monitor performance, and drive results in a competitive environment
• Experience with loyalty programs and customer retention strategies is preferred
• Strong organizational skills to manage multiple accounts and projects simultaneously
• Willingness to travel to outlets and work in the field as required

• Experience with route management or distribution logistics
• Knowledge of the Thai beverage market and competitive landscape
• Proficiency in data analysis and reporting to support marketing initiatives
• Leadership skills to train and mentor junior team members or ADRs