Category Activation Manager

The Category Activation Manager leads L'Oréal's online and offline category go-to-market strategy in Bangkok, reporting to the Category Leader. The role shapes multi-brand activation plans, assortment and promotional frameworks, product launches, hero SKU campaigns, and point-of-sale visibility while supporting sell-out and category growth.

The successful candidate will bring category growth and trade strategy expertise, retailer relationship management, and data-driven decision-making. Qualifications include market-share and sell-out analysis, shopper insight application, master range planning, promotional guideline development, and stakeholder management across Brand Marketing, Sales, Merchandising, Revenue Growth Management, and E-Commerce.

Lead the multi-brand O+O category go-to-market strategy and define sell-out targets and retailer-specific market-share roadmaps.

Build master assortment and promotional frameworks with channel-specific trade guidelines.

Direct major product launches and hero SKU campaigns through shopper marketing, promotional events, and point-of-sale visibility.

Partner with Key Account Managers to present commercial activation plans to retail partners.

Coordinate with Marketing, Revenue Growth Management, E-Commerce, and Merchandising to allocate resources across brands.

Proven expertise in category expansion and cross-brand trade strategy.

Strong record of co-creating activation plans with key retailers and leading commercial conversations.

High proficiency in interpreting market-share data, sell-out analytics, and shopper insights.

Capability in master range planning and tailored promotional guideline development.

Ability to align Brand Marketing, Sales, Merchandising, and other stakeholders around shared targets.