This role is part of the B2B Digital Marketing team within Agoda's B2B Marketing organization. The team delivers scalable marketing campaigns for partners across B2B2C channels, focusing on operational excellence and growth impact. The Analyst will work closely with Commercial, Product, Data, and regional Marketing teams to execute campaigns, measure performance, and provide data-driven recommendations. Responsibilities include experimenting with ad structures and bidding strategies on platforms like Google and Bing, modeling data to understand campaign impacts, and building dashboards to track performance and derive insights. Candidates must possess a Bachelor's degree in a quantitative subject and have 2+ years of experience in data analysis from top-tier consulting, investment banking, or strategy roles within a fast-growing global tech company. Proficiency in data analysis packages such as SAS, R, SPSS, Python, VBA, SQL, and visualization tools like Tableau or Power BI is required. The role demands the ability to make decisions based on objective evidence, strong organizational skills, and the capacity to work independently.
