Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business") Your center of gravity is deep 1:1 / 1:few ABM on your strategic accounts – that is the majority of your time and where the value is. Alongside it you carry a capped, automation-led 1:many (Lead Gen) responsibility across the tail of your archetype: templated, segment-level campaigns that open accounts and book first meetings for BD. The deep work comes first; the 1:many tier is deliberately bounded so it cannot crowd out the committee-level plays. This is not a high-volume MQL-factory role. What you will do: * Research & target your accounts and form a point of view on which product leads and how the relationship expands. * Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings – and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded. * Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts. * Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer. What you will need (required): * 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing. * Account-research and buying-committee-mapping skill – you can build an account dossier and a stakeholder map and turn them into a plan. * Multi-channel campaign orchestration – multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct). * Ability to sell a portfolio, not a single product – comfortable matching the right product to a buyer and articulating an expansion path. * Strong BD/Sales partnership instincts; comfortable working without direct authority. * CRM + MAP fluency – a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo). * Data-literate – comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership. Nice to have: * Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience. * Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora). Event-based engagement (exec dinners, roundtables). ABM certification (ITSMA or equivalent). * Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required. How we will measure success: Primary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts. Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few.