* Commercial Strategy & Performance Governance Spearhead enterprise performance tracking across UPC and GBKK, establishing executive KPI frameworks and automated commercial intelligence to accelerate sales velocity, optimize partner productivity, and steer revenue growth. * Network Strategy & Footprint Optimization Architect data-driven network expansion strategies, leveraging capacity and geographic throughput models to optimize service point density, expand market penetration, and maximize operational yield. * Executive Advisory & Strategic Alignment Serve as a trusted advisor to senior leadership, synthesizing complex operational datasets into high-impact strategic roadmaps that align cross-functional execution with high-level corporate objectives. * Incentive Architecture & Revenue Governance Oversee end-to-end governance and financial audit of sales incentive models and partner commissions, ensuring policy compliance while optimizing pay-for-performance structures to drive commercial behavior. * Commercial ROI & Investment Optimization Evaluate and optimize capital allocation across promotional campaigns, strategic sales initiatives, and partner programs—establishing rigorous ROI tracking frameworks to maximize revenue capture. * Analytics Infrastructure & Scalability Drive the evolution of business intelligence architecture through advanced modeling, standardized frameworks, and automation, eliminating operational friction to deliver real-time, enterprise-wide decision support. * Cross-Functional Leadership & Operational Cadence Serve as the analytical nexus across Sales, Field Operations, KAM, and Finance, aligning leadership on operational priorities, orchestrating strategic planning, and resolving critical business challenges.