This role focuses on driving sustainable and profitable growth for assigned Modern Trade customers by developing and executing comprehensive customer business plans. You will serve as the primary business partner, leading commercial negotiations and delivering category growth through superior in-market execution. The position requires strong collaboration with cross-functional teams to ensure flawless delivery of promotions and commercial initiatives. You will be accountable for achieving turnover, market share, and profitability targets through effective joint business planning and relationship management. The role involves managing trade investments, monitoring customer performance, and identifying new opportunities to grow distribution and category performance. Success in this position depends on your ability to translate category strategies into actionable growth plans and maintain strong relationships with key decision-makers.