This role focuses on the comprehensive management of marketing communications operations, including the execution of promotional campaigns, public relations initiatives, and corporate branding efforts. The primary objective is to effectively communicate product and service information to the target market through diverse channels such as trade exhibitions, physical signage, television and radio advertising, and social media platforms. The position requires a strategic approach to aligning communication activities with broader sales and marketing objectives. The professional will be responsible for the end-to-end lifecycle of marketing materials, from initial research and content creation to design and editing. This involves producing high-quality assets such as scripts, advertising copy, brochures, catalogues, and information booklets to support operational efficiency. Additionally, the role requires active participation in industry events, including seminars and trade shows, to engage directly with customers and promote the company's offerings.

This role involves overseeing all marketing activities and initiatives for a specific branch location. You will be responsible for creating and executing events and campaigns designed to drive shopper traffic and enhance the customer experience. The position requires close collaboration with tenants and partners to develop strategic marketing directions and business plans that align with organizational objectives and support sales growth. You will manage the branch's branding, image, and public relations efforts to ensure consistent messaging and a strong reputation. Additionally, you will develop solutions to generate sales opportunities for retail tenants and coordinate sponsorship acquisition. This role is ideal for a strategic thinker who can optimize long-term success through effective marketing communication and relationship management.

The B2B event marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel – events are strategic levers for growth, activation, and relationship building. This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution, shaping how events drive measurable business impact at scale, it lies in strategic planning, stakeholder orchestration, and building scalable frameworks that elevate events into a measurable business growth engine. We are looking for someone who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, can earn strong stakeholder trust and executive confidence. Traditional event production experience is not a prerequisite. A background in consulting, strategy, PMO, is highly valued and encouraged to apply. As a key player in the marketing and sales ecosystem, you will work closely with regional sales teams and business development teams to ensure that events align with business priorities, enable and support business objectives, and contribute directly to revenue goals. You’ll be responsible for end-to-end event management. **Key Responsibilities** **1. Event Strategy & Business Integration** * Translate commercial priorities into event strategies with clear business cases * Develop annual roadmaps aligned to growth objectives * Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality) * Create scalable playbooks and operating models **2. Cross-Functional Leadership** * Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership * Align diverse stakeholders with competing priorities * Drive structured working sessions and executive updates * Influence without direct authority in a matrix organization **3. Program & Project Governance** * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **4. Performance Measurement & Optimization** * Build measurement frameworks and post-event impact analysis * Identify key performance levers and iterate based on data * Develop dashboards to track ROI and business outcomes * Introduce test-and-learn approaches to improve effectiveness **Requirements** We are intentionally looking beyond traditional event planners. You may come from: * Management consulting * Strategy or business transformation teams * PMO or complex program leadership roles * Business operations in high-growth environments You likely demonstrate: **Structured Problem-Solving** * Ability to turn ambiguity into clear frameworks and action plans * Strong analytical thinking and commercial acumen **Stakeholder Mastery** * Experience working with senior leadership * Comfortable navigating high-visibility, high-complexity environments * Strong influence skills without relying on hierarchy **Execution Excellence** * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude **Business Orientation** * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity