At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know Our Team** Fintech is one of the fastest growing areas in Agoda and we are rapidly expanding our tech team. We work closely with the finance business team and our Fintech product owners to reduce risk, drive efficiencies and move on new market opportunities in this exciting field. We have a wide range of projects from traditional finance to cutting-edge customer fintech. For example, reconciliation using Big Data technologies, growing and optimizing customer payments options, tax calculations in milli-second response times and a mesh of supplier payment options like virtual credit cards. It’s a hot field and the perfect mix of data engineering and backend engineering. **The Opportunity** **In this role, you will not only develop robust backend systems but also architect and maintain scalable data pipelines and storage solutions that support complex data collection, processing, and analysis. Your dual expertise in backend and data engineering will play a crucial role in optimizing our financial technology solutions and driving informed business decisions through reliable data insights.** **In This Role, You’ll Get to** * Think and own the full life cycle of our products, not just a single piece of code – from business requirements, technology selection, coding standards, agile development, unit and application testing, to CI/CD and proper monitoring * Design, develop and maintain platforms and data pipelines across fintech * Boost System Performance: build systems that are stable, scalable, and highly performant to meet the dynamic demands of the financial landscape * Write great code and help others write great code – mentor people in your team and wider * Collaborate with other teams and departments * Exceptional problem-solving skills coupled with a strategic mindset are essential. You possess the ability to adapt to new changes and the foresight to anticipate future needs. Leadership at Agoda isn’t just managing tasks but inspiring innovation and driving vision into reality. * Foster Cross-Functional Collaboration: work with diverse teams to drive forward product and technology goals * Shape our future team: Play a pivotal role in recruiting and onboarding exceptional talent **What You’ll Need to Succeed** * **10+ years** of experience with strong proficiency in **Java, Kotlin, Scala, or C#**with a proven track record of developing high-performance applications in production settings. Insightful experience with big data technologies like Hadoop, real-time processing frameworks (e.g., Apache Spark), and advanced knowledge of SQL and data architecture. * Thinks in systems: their edge cases, failure modes, and life cycles * Uses a metrics driven approach and can make informed decisions using data * You are passionate about the craft of software development and constantly work to improve your knowledge and skills * Experience with Scrum/Agile development methodologies * Excellent verbal and written English communication skills * Experience with operational excellence and a deep understanding of metrics, alarms and dashboards **It’s Great If You Have** * Experience working in a modern FinTech or Payments organization * Domain knowledge in any of these areas: financial reconciliation, financial reporting, tax, payout methods like virtual credit cards or customer payments * Hands-on experience working with technologies like Spark for data processing, ETLs for data pipelines and queueing systems (Kafka, RabbitMQ). * Core engineering infrastructure tools like GitLab for source control and Continuous Integration, Kubernetes * Experience developing, maintaining and debugging large-scale distributed systems * Experience in leading projects, initiatives and/or teams, with full ownership of the systems involved **This position is based in Bangkok, Thailand. (Relocation package is provided)**
Browse Jobs & Search Results
Job Description * Collaborate with cross-functional teams to identify and prioritize business opportunities that can be addressed through data-driven solutions * Extract insights from large and complex datasets using a variety of tools and techniques * Develop and deploy predictive models and algorithms using statistical AI/machine learning, deep learning and generative AI modeling * Present findings and recommendations to stakeholders in a clear and compelling manner * Implement data-driven solutions in various environments, including integration with existing systems and processes * Stay up to date on the latest development in data science and bring new idea and technology to the team * Monitor the performance of deployed models together with algorithms and continuously improve model accuracy over time Qualifications * Bachelor’s or Master’s degree in data science, Computer Science, Statistics, or related field * 4+ years of experience as a Data Scientist, with a focus on industries * Descriptive Analytics * Predictive & Prescriptive Analytics (Machine learning, Forecasting, Optimization, choosing the best path) * Strong programming skills in Python and SQL along with libraries and frameworks for machine learning and statistical test, and their variation among databases * Experience with statistical and machine learning techniques * Proficiency in optimizing large, complicated SQL statements and code versioning tools such as Git, Mercurial, SVN or others * Experience with data visualization tools such as Looker Studio, Tableau, and Power BI * Strong problem-solving and communication skills * Experience with Cloud technology and databases (Cloud AWS, Azure, GCP) * Extensive knowledge of Customer relationship management, Customer experience, Next best action, Credit scoring, and Insight & pattern discovery
Data Analysis and Interpretation: * Proficiently analyze intricate datasets to identify trends, patterns, and outliers. * Unearth insightful correlations and present findings in a clear, understandable manner. * Translate raw data into actionable insights that drive client business objectives. Client Collaboration: * Engage with clients to understand their unique business needs and challenges. * Translate client requirements into comprehensive project scopes and deliverables. * Foster strong client relationships through effective communication and partnership. Strategic Recommendations: * Leverage your analytical prowess to provide informed recommendations to clients. * Collaborate with cross-functional teams to implement data-driven strategies. * Contribute to client success by helping them make informed, growth-oriented decisions. Data Visualization and Reporting: * Create visually compelling dashboards, reports, and presentations. * Tailor data visualizations to resonate with both technical and non-technical audiences. * Communicate complex insights using accessible and engaging visual aids. Process Enhancement: * Identify operational inefficiencies within client workflows using data-driven insights. * Propose process improvements and streamlined solutions to optimize client operations. * Assist clients in adopting best practices for leveraging data effectively. Requirement Gathering and Documentation: * Conduct thorough requirement elicitation sessions with clients. * Document precise business and technical requirements for successful project execution. * Ensure clear communication and alignment between stakeholders and technical teams.
This role is responsible for leading a portfolio of global operational excellence and automation initiatives in the Customer Experience Group (CEG), with a focus on: (i) automation, AI, and tooling to enhance customer and agent experience, and (ii) process optimization and CX improvements across the post‑booking customer journey. You will lead a high‑performing team of project managers/experts to drive measurable impact on customer satisfaction, efficiency, quality, and cost. The role combines strategic problem solving, hands‑on data-driven execution, and strong stakeholder management with both technical (Product/Tech/Data) and non-technical (Operations/Support/Commercial) teams. **In this Role, you’ll get to:** **Lead and Own a Portfolio of Transformational Initiatives** * Own from end‑to‑end a collection of projects and/or areas of business in CEG (global coverage), spanning automation/AI and process excellence initiatives. * Prioritize, plan, and drive initiatives that improve mission‑critical metrics: customer satisfaction (e.g., CSAT), service levels, automation quality, productivity, cost efficiency, and employee/agent engagement. * Ensure CEG readiness to support Agoda’s new business and product initiatives by working closely with Product, Engineering, Data, Marketing, Strategic Partnerships, Partner Services, Finance, Legal, and other CEG teams. **Drive Automation & AI driven solutions** * Identify opportunities to leverage automation, AI, and tooling across customer and agent journeys (e.g., self‑service, workflow automation, AI quality testing). * Partner with Product Management / Technology / CEG teams to design, prioritize, and implement solutions, from experimentation and configuration through to global rollout and impact measurement. * Oversee the configuration and governance of operational flows and low‑code/automation tools, ensuring solutions are robust, scalable, and aligned with business goals and CX standards. **Shape End‑to‑End Customer & Process Improvements** * Continuously improve CEG end‑to‑end processes across the post‑booking journey to remove pain points, and improve operational performance through targeted initiatives and data driven insights. * Own and evolve frameworks and roadmaps for how we continuously improve our internal Standard Operating Procedures (SOPs) and related processes; balancing CX/PX outcomes vs. efficiency/cost. * Drive strategic initiatives across CEG such as improving Localization support in key growth markets, regulatory initiatives and partner closely with our commercial teams in order to improve partner/supplier pain points. * Define clear problem statements and build business cases to define and prioritize customer/partner pain points and success metrics. **Lead and Develop a High‑Performing Team** * Set long‑term vision, strategy, and annual/quarterly OKRs for your team, aligning with CEG and Agoda-wide priorities. * Manage and coach a team of project managers (and potentially people managers), building talent, capability, and succession within the Operational Excellence and Automation team. * Provide structured feedback, mentoring, and support to enable your team’s growth and to consistently raise the bar for quality and impact. * Build trusted relationships with senior leaders and stakeholders across CEG and other functions, effectively influencing priorities and decisions. * Monitor project milestones, identify risks and dependencies, troubleshoot issues, and implement mitigation plans—acting at all times as the ultimate owner of the portfolio’s outcomes. **What you’ll Need to Succeed:** **Experience & Background** * Freshers until 8+ years of experience in project/program management, operations, customer experience, process improvement, strategy, management consulting, or similar fields. * Significant people leadership experience, including building and managing high‑performing teams (ideally including people managers and individual contributors). * Proven track record of leading complex, cross‑functional initiatives from idea to implementation, with clear, measurable business impact. * Experience working closely with Product/Technology/Data teams on technical or automation/AI-focused projects is highly advantageous. **Technical & Analytical Skills** * Strong analytical mindset; comfortable with numbers and quantitative problem solving. Able to define analysis structures, interpret data, challenge existing metrics, and make recommendations. * Familiarity with data and analytics tools (e.g., SQL, Tableau, Metabase, VBA, or similar) and experience leveraging them to drive decisions. * Comfort working with or overseeing workflow / automation / agent guidance tools, and the ability to engage in technical discussions with Product/Engineering/Data teams. Coding ability is a plus (you have to be willing to learn) * Exposure to AI/ML‑driven solutions in an operational or CX context (e.g., chatbots, recommendation engines, routing, classification, or decision support tools) is a strong plus. **CX, Process, and Delivery Skills** * Demonstrated experience in process improvement and CX transformation, ideally in operations or customer support environments. * Strong project and stakeholder management skills, with the ability to manage multiple initiatives in parallel, structure complex problems, and orchestrate cross‑functional teams. * Experience defining and driving improvements in KPIs such as CSAT, NPS, SLAs, handle time, productivity, or cost‑to‑serve. **Leadership, Communication & Ways of Working** * Excellent communication and presentation skills in English, with the ability to influence and align stakeholders at all levels, including senior leadership. * Ability to work effectively in a fast‑paced, dynamic, multicultural environment, comfortable with ambiguity and experimentation in a high‑velocity setting. * A growth mindset and positive attitude: proactive, hands‑on, detail‑oriented, and with a strong sense of ownership and accountability. * Eagerness to pitch new ideas, take initiative, and seek out opportunities for improvement; comfortable giving and receiving feedback. * Professional experience with Microsoft Office tools (e.g., Excel, Word, PowerPoint). Experience with collaboration and project tracking tools is a plus. **What we offer** * Competitive compensation package (relocation support and visa support provided for successful overseas candidates) * Exciting, high‑impact career opportunity with a major global OTA, including potential moves between teams and global locations. You will interact with departmental senior leadership regularly. * Dynamic, multinational tech environment with colleagues from diverse educational and professional backgrounds. * Continuous learning and development opportunities through corporate learning programs. * Modern office space and convenient location at the heart of Bangkok Metropolitan, Hub of Asia. **Please note that we may not be able to provide an immediate response or follow up on every application.** #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. THIS ROLE IS BASED IN BANGKOK, THAILAND (RELOCATION PROVIDED) **Get to Know our Team:** The Supply Analytics team delivers data-driven insights and decision support to optimize Agoda’s supply ecosystem. We analyze partner and marketplace dynamics, build forecasts and models, run experiments, and create scalable dashboards and data products that power strategic direction and operational execution. We bring value through rigorous analyses and pragmatic, measurable recommendations that help Supply, Product and other teams prioritize work and drive impact. Our work improves inventory quality, partner economics, and the long-term health and growth of Agoda. **The Opportunity:** We are seeking an Associate Director/Senior Manager to lead strategic and operational initiatives that create both growth and efficiency for the Supply department. In this role, you will work directly with multiple stakeholders, including executive leadership and various cross-functional departments to successfully implement key initiatives. You will impact Agoda’s business through exploring new business opportunities, analyzing complex scaling challenges, and improve existing operations. **In this Role, you’ll get to:** * **General:**This role is a blend of hands on ‘in the business’ and executive level ‘on the business’ work. To succeed you will enjoy rolling up your sleeves, leading a team and contributing to strategy. * **Project Delivery:**Manage, standardize & validate the structure of business cases for product development, headcount, engineering resources, budgets, general strategic & roadmap prioritization. * **Experimentation:**Define success, measure / validate experiments and help ingrain an experimental mindset within the teams. * **Forecasting and Insights:**Provide a macro-led business intelligence view to the organization to prevent missed opportunities, surmount obstacles at all organizational levels and drive commercial behaviors. * **Analytics & Alerts:**Quantitative analysis, data mining and presentation of business metrics; identify drivers and build an end-to-end communication framework based on business value, effort and urgency. * **Process Improvement:**Work with all teams to drive inter- and intra- departmental efficiencies, optimize processes and prioritize system enhancements. * **Reporting:**Build dashboards, internal / external reports and present key datasets to enable all team members to efficiently and effectively monitor performance and prioritize their efforts. * **Leadership:**Lead a small team of experts to deliver the above functions and be excited by the challenge of mentoring team members across the chain and connectivity teams. **What you’ll Need to Succeed:** * 5+ years of leadership experience in analytics/data science/insights/strategy * 2+ years’ experience leading analytics, operational, product or other technical teams * Expert domain of data analysis and data visualization tools and software such as Excel, SQL, Tableau, Python, R, or similar * Strong statistical modelling and machine learning knowledge * Strong experience in finding data insights and provide business recommendation to the business * Excellent communicator with superior written, verbal, presentation and interpersonal communication skills. * Ability to multi-task, prioritize and coordinate resources. * Strong program/project management experience. * Bachelor’s degree ideally in a business or quantitative subject (e.g. computer science, mathematics, engineering, science, economics or finance) * Experience in articulating strategic issues and negotiating with C-level executives – experience in leading strategy consulting projects a plus * People management – track record of developing stars * Ability and willingness to drive projects independently, working efficiently to deliver results rapidly and engaging the relevant stakeholders throughout the process **It’s Great if you Have:** * Master’s degree in statistics, economics, mathematics or similar discipline * Experience in conducting A/B testing experimentation * Travel industry / e-commerce / tech / consulting experience #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works.
Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division ("New B2B Business") About the role In this role, you will shape pricing and commercial strategies for partner opportunities, advise stakeholders on trade-offs, and drive value through execution and experimentation. You will work across Commercial, Product, Data Science, Marketing, and partner-facing teams, often in situations where alignment matters as much as the analysis itself. What you'll do * Own and evolve pricing strategies and optimization for B2B partner channels. * Build and lead experimentation roadmaps, including test design, success measures, decision frameworks, and post-test actions. * Evaluate pricing and growth opportunities through structured analysis, including elasticity, incrementality, cannibalization, and scenario modeling where relevant. * Act as a trusted advisor to senior internal and external stakeholders; surface trade-offs, align priorities, and drive decisions to closure; Coordinate cross-functional execution across Commercial, Product, Data Science, Marketing, and operations teams. * Turn complex findings into concise executive narratives, recommendations, and decision-ready materials; Manage strategic partner and vendor interactions when required, including presentations, working sessions, and follow-ups. What you'll bring * Experience applying quantitative analysis to commercial decisions in technology, e-commerce, travel, management consulting, internal strategy, or pricing. * Strong business judgment and structured problem-solving skills, with the ability to frame ambiguous questions, evaluate trade-offs, and recommend a path forward. * Exceptional stakeholder management and communication skills, including the ability to influence without authority and build alignment across functions, seniority levels, and geographies. * Fluency with data and analytical tools, including advanced SQL; experience with visualization tools such as Tableau or an equivalent platform. * Practical experience designing or interpreting controlled experiments and translating results into decisions. * A high-ownership, bias-for-action mindset and comfort operating in a fast-paced, test-and-learn environment. * A bachelor's degree in a quantitative, business, or related field, or equivalent practical experience. It's a plus if you have * A background in using quantitative data for decision making within tech, ecommerce , management consulting, internal strategy, or pricing initiatives * Experience building decision frameworks or analytical tools that are used repeatedly in live business decisions. * Working knowledge of Python or R for modeling and scalable analysis. What success looks like * Become a trusted advisor whose recommendations are clear, rigorous, and commercially grounded. * Turn pricing insights and experiments into decisions and coordinated execution. * Build alignment across stakeholders, functions, and markets. * Develop repeatable approaches that can scale across partners.
Agoda is looking for a strategic, data-driven leader to steer our global marketing investments. In this role, you aren’t just spending a budget; you are managing a global P&L. You will bridge the gap between high-level financial targets and granular marketing execution, ensuring every dollar spent maximizes long-term profitability. You will define our global market strategy, own our Lifetime Value (LTV) frameworks, and lead a high-performing team to outpace the competition in a high-velocity travel market. This position grants you a “seat at the table” for Agoda’s most critical commercial decisions. You will use **machine learning** and **predictive analytics** to solve the “game theory” of the online travel industry, where pricing and loyalty change by the hour. **What You Will Do** * **P&L Stewardship:** Drive marketing investment strategies to meet Finance P&L targets, balancing short-term volume with long-term margin optimization. * **Strategic Growth Strategy:** Define and execute Agoda’s global growth roadmap, identifying market opportunities and responding to competitor moves in real-time. * **Investment Orchestration:** Coordinate marketing spend across all digital channels (Performance, Brand, Meta) to ensure a cohesive and efficient global footprint. * **LTV & Unit Economics:** Together with the data science team, own and refine our definition of Lifetime Value (LTV); use these insights to shift the business toward high-value customer acquisition. * **Forecasting & Modeling:** Lead business forecasting efforts to predict market shifts and proactively adjust investment levels. * **Cross-Functional Leadership:** Act as the primary liaison between Marketing, Corporate Strategy, Product, Finance and Supply to align and execute cross-functional initiatives. * **Team Development:** Lead and mentor a team of analysts, fostering a culture of rigorous experimentation and “get-things-done” ownership. **Experience & Skills** * **Analytical Rigor:** Exceptional ability to translate complex data sets into actionable business strategies. Expertise in SQL, Excel, or data visualization tools is expected. * **Commercial Acumen:** Strong background in Revenue Management, Forecasting, Pricing, or Growth Equity. You understand how marketing levers impact the bottom line. * **Strategic Mindset:** Experience defining 1–3 year growth strategies in a global, fast-paced e-commerce or OTA environment. * **Product Exposure:** Familiarity with machine learning algorithms and technical product development—you can speak the language of engineers and data scientists. * **Leadership:** Experience hiring and coaching high-potential talent in a multicultural, high-pressure environment.
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity** The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity** The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills #London #Paris #Berlin #Warsaw #Dublin #Zurich #Lisbon #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas #PricingStrategy #revenue #P&L #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing #Travel #Tech #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For details please read our [privacy policy](https://careersatagoda.com/privacy-statement). **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## Apply Now Senior Manager, Marketing Analytics (Bangkok-based, relocation provided) +1 LinkedIn This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office) Have you completed Alooba test from Agoda in the last 6 months? How many years of relevant full-time experience do you have? (Excluding internship) Which statement fits best to describe your experience with any of the following: SQL / Tableau/ Power BI/ Looker? What is your salary expectation in THB monthly? In which country/region are you currently based? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? How did you hear about this job? Preferred First Name Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Data department oversees all of Agoda’s data-related requirements. Our ultimate goal is to enable and increase the use of data in the company through creative approaches and the implementation of powerful resources such as operational and analytical databases, queue systems, BI tools, and data science technology. We hire the brightest minds from around the world to take on this challenge and equip them with the knowledge and tools that contribute to their personal growth and success while supporting our company’s culture of diversity and experimentation. The role the Data team plays at Agoda is critical as business users, product managers, engineers, and many others rely on us to empower their decision making. We are equally dedicated to our customers by improving their search experience with faster results and protecting them from any fraudulent activities. Data is interesting only when you have enough of it, and we have plenty. This is what drives up the challenge as part of the Data department, but also the reward. We are looking for ambitious and agile data scientists that would like to seize the opportunity to work on some of the most challenging productive machine learning and big data platforms worldwide, processing some 600B events every day and making some 5B predictions. As part of the Data Science and Machine Learning (AI/ML) team you will be exposed to real-world challenges such as: dynamic pricing, predicting customer intents in real time, ranking search results to maximize lifetime value, classifying and deep learning content and personalization signals from unstructured data such as images and text, making personalized recommendations, innovating algorithm-supported promotions and products for supply partners, discovering insights from big data, and innovating the user experience. To tackle these challenges, you will have the opportunity to work on one of the world’s largest ML infrastructure employing dozens of GPUs working in parallel, 30K+ CPU cores and 150TB of memory. In This Role, You’ll Get to * Design, code, experiment and implement models and algorithms to maximize customer experience, supply side value, business outcomes, and infrastructure readiness. * Mine a big data of hundreds of millions of customers and more than 600M daily user generated events, supplier and pricing data, and discover actionable insights to drive improvements and innovation. * Work with developers and a variety of business owners to deliver daily results with the best quality. * Research discover and harness new ideas that can make a difference What You’ll Need to Succeed * 4+ years hands-on data science experience. * Excellent understanding of AI/ML/DL and Statistics, as well as coding proficiency using related open source libraries and frameworks. * Significant proficiency in SQL and languages like Python, PySpark and/or Scala. * Can lead, work independently as well as play a key role in a team. * Good communication and interpersonal skills for working in a multicultural work environment. It’s Great if You Have * PhD or MSc in Computer Science / Operations Research / Statistics or other quantitative fields * Experience in NLP, image processing and/or recommendation systems * Hands on experience in data engineering, working with big data framework like Spark/Hadoop * Experience in data science for e-commerce and/or OTA We welcome both local and international applications for this role. Full visa sponsorship and relocation assistance available for eligible candidates.