You will serve as a key individual contributor within a scrum team dedicated to supporting the B2B entity. Your primary focus will be on designing, building, and maintaining high-quality data products, dashboards, and scalable data transformations. These assets are essential for enabling financial reporting, operational analytics, and data-driven decision-making across the organization. You will collaborate closely with Finance, Planning, Revenue Operations, Data Engineering, Product, and Analytics stakeholders to translate complex business requirements into trusted and efficient BI solutions. This role demands strong technical expertise, a high degree of ownership, and the ability to deliver reliable data assets that are accurate, performant, and aligned with specific business needs.

Agoda is looking for a strategic, data-driven leader to steer our global marketing investments. In this role, you aren’t just spending a budget; you are managing a global P&L. You will bridge the gap between high-level financial targets and granular marketing execution, ensuring every dollar spent maximizes long-term profitability. You will define our global market strategy, own our Lifetime Value (LTV) frameworks, and lead a high-performing team to outpace the competition in a high-velocity travel market. This position grants you a “seat at the table” for Agoda’s most critical commercial decisions. You will use **machine learning** and **predictive analytics** to solve the “game theory” of the online travel industry, where pricing and loyalty change by the hour. **What You Will Do** * **P&L Stewardship:** Drive marketing investment strategies to meet Finance P&L targets, balancing short-term volume with long-term margin optimization. * **Strategic Growth Strategy:** Define and execute Agoda’s global growth roadmap, identifying market opportunities and responding to competitor moves in real-time. * **Investment Orchestration:** Coordinate marketing spend across all digital channels (Performance, Brand, Meta) to ensure a cohesive and efficient global footprint. * **LTV & Unit Economics:** Together with the data science team, own and refine our definition of Lifetime Value (LTV); use these insights to shift the business toward high-value customer acquisition. * **Forecasting & Modeling:** Lead business forecasting efforts to predict market shifts and proactively adjust investment levels. * **Cross-Functional Leadership:** Act as the primary liaison between Marketing, Corporate Strategy, Product, Finance and Supply to align and execute cross-functional initiatives. * **Team Development:** Lead and mentor a team of analysts, fostering a culture of rigorous experimentation and “get-things-done” ownership. **Experience & Skills** * **Analytical Rigor:** Exceptional ability to translate complex data sets into actionable business strategies. Expertise in SQL, Excel, or data visualization tools is expected. * **Commercial Acumen:** Strong background in Revenue Management, Forecasting, Pricing, or Growth Equity. You understand how marketing levers impact the bottom line. * **Strategic Mindset:** Experience defining 1–3 year growth strategies in a global, fast-paced e-commerce or OTA environment. * **Product Exposure:** Familiarity with machine learning algorithms and technical product development—you can speak the language of engineers and data scientists. * **Leadership:** Experience hiring and coaching high-potential talent in a multicultural, high-pressure environment.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity** The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to Know Our Team:** The Strategic Partnerships team is responsible for identifying, building, and scaling high-impact partnerships that expand Agoda’s reach, improve customer acquisition, and create long-term business value. For the Indonesia and Singapore markets, Financial Institution (FI) partnerships represent a key strategic growth channel. This role will be responsible for developing and managing relationships with banks, card issuers, digital wallets, and other financial ecosystem partners to drive customer engagement, commercial growth, and mutually beneficial partnership outcomes. You will work cross-functionally with teams across Commercial, Marketing, Product, Finance, Legal, Analytics, and Operations to bring partnership opportunities from idea to execution and optimization. **The Opportunity:** We are looking for a Manager/Senior Manager, Strategic Partnerships to lead Agoda’s FI partnership strategy and execution across Indonesia and Singapore, with ownership of a portfolio of priority financial institution partners and growth initiatives across both markets. In this role, you will be responsible for identifying new partnership opportunities, managing key strategic accounts, negotiating commercial agreements, and driving performance across Agoda’s financial institution partnerships in both markets. You will help shape Agoda’s local partnership roadmap, unlock joint business opportunities, and ensure excellent execution of campaigns and initiatives with partners. The ideal candidate brings strong partnership experience, sharp commercial judgment, analytical rigor, and the ability to influence internal and external stakeholders. This role requires someone who is highly strategic but also willing to work hands-on to deliver measurable outcomes. **What You’ll Do:** **Partnership Strategy** * Define and drive Agoda’s FI partnership strategy for Indonesia & Singapore, aligned with market priorities and business growth objectives * Identify, evaluate, and prioritize new partnership opportunities with banks, credit card issuers, payment platforms, loyalty programs, and other financial ecosystem players * Build compelling partnership value propositions and business cases to secure internal alignment and partner buy-in * Lead commercial discussions, negotiations, and contract execution with prospective and existing FI partners **Account Management & Growth** * Own and grow a portfolio of key FI partners in Indonesia & Singapore, ensuring strong relationship management and long-term strategic alignment * Develop joint business plans with partners to drive customer acquisition, transaction growth, brand visibility, and partnership profitability * Monitor partner performance and proactively identify growth levers, optimization opportunities, and operational improvements * Ensure timely execution of campaigns, product integrations, and partner initiatives **Cross-Functional Leadership** * Collaborate with internal stakeholders across Marketing, Product, Analytics, Finance, Legal, and Operations to launch and scale partnership initiatives * Translate partner needs into clear internal requirements and drive execution across multiple teams * Influence decision-making through strong communication, stakeholder management, and data-backed recommendations * Support process improvements, reporting frameworks, and operating models to improve scalability and partner experience **Analytics & Optimization** * Analyze partnership performance, customer behavior, campaign effectiveness, and commercial outcomes to generate actionable insights * Use data to identify trends, optimize investment decisions, and improve partnership ROI * Build business cases for new initiatives and present recommendations to senior stakeholders * Track key success metrics and maintain clear visibility on pipeline, performance, and impact **What You’ll Need to Succeed:** **Experience** * 7 – 10+ years of experience in strategic partnerships, account management, consulting, or a related commercial role * Strong experience managing external partners and driving commercial outcomes in a fast-paced, data-driven environment * Experience working with or within financial institutions, payment companies, loyalty ecosystems, or digital consumer platforms is highly preferred * Experience in e-commerce, travel, fintech, payments, or internet platforms is a strong plus * Proven track record of leading cross-functional initiatives from concept through execution **Skills & Competencies** * Strong commercial acumen with the ability to structure win-win partnerships and negotiate effectively * Excellent analytical and problem-solving skills, with the ability to convert data into clear business insights and actions * Strong project management capabilities with high attention to detail and ability to manage multiple priorities simultaneously * Strong stakeholder management and communication skills, including experience influencing senior internal and external stakeholders * Self-starter with a bias for action and ability to operate independently in an ambiguous environment * Comfortable working hands-on while also thinking strategically **Technical / Functional** * Strong Excel and PowerPoint skills; experience with SQL, Tableau, or data visualization tools is a plus * Ability to develop business cases, commercial models, and performance reporting frameworks * Familiarity with campaign execution, co-marketing partnerships, loyalty mechanics, or payment-related partnership models is beneficial **Language** * Fluency in English is required, and fluency in Bahasa Indonesia is strongly preferred.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills

This role serves as a people leader for a team of WFM Capacity Planners, focusing on driving team performance and delivering against key KPIs. You will provide direct coaching and feedback to build a high-performing team while collaborating with internal stakeholders to optimize workforce planning strategies. The position requires a strong understanding of WFM concepts and the ability to represent the team to senior leadership effectively. You will be responsible for designing and implementing capacity modeling activities to improve forecasting accuracy and managing key WFM metrics. The role involves deep data analysis to identify process gaps and recommend actions that maintain Service Level Agreements (SLAs). You will also prepare performance reports and presentations to communicate team progress and strategic opportunities to leadership.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get To Know Our Team:** Join a small platform team building the next generation of natural-language analytics at Agoda. You will own the governed knowledge layer between our data warehouse and the applications, assistants, and analysts that consume it: metrics, domain context, quality signals, and the APIs that expose them. This is semantic modeling and knowledge engineering, not dashboard reporting or model training. **The Opportunity:** * You will design and operate the shared knowledge layer behind conversational analytics at Agoda: turning scattered business knowledge into versioned, reviewable assets that return consistent, current answers. * You pair with a senior tech lead on product architecture. Your scope is the layer itself (models, context, validation, governance workflows) and how it is exposed through service and agent interfaces. **What You’ll Do:** * Model governed metrics, dimensions, joins, and grain for business domains * Structure expert context, glossaries, and validated question patterns as Git-reviewed assets * Build freshness, drift, and validation signals; treat stale knowledge as a production issue * Expose the layer through APIs so applications and agents get deterministic answers * Enable domain owners to propose, review, and publish knowledge without engineering deploys * Partner across analytics, product, and platform teams on access control and quality standards **Required Qualifications:** * 4+ years in BI, analytics engineering, data platform, or software engineering with heavy data modeling * Semantic or metrics-layer experience (LookML, dbt metrics, or equivalent) * Strong SQL and analytical modeling on OLAP / warehouse systems * Knowledge engineering: versioned definitions, peer review, contributor workflows * API / service mindset: you design for multiple consumers, not a single dashboard * Clear communication across engineering, analytics, and product partners **Preferred Qualifications:** * Open-source semantic layer engines (Cube, MetricFlow patterns) * Agent or tool-interface experience for LLM-powered applications * NL-to-data products, retrieval, or evaluation harnesses * Python or Node.js service development * Large-scale e-commerce or travel analytics environments

The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders. Program strategy and business growth • Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program. • Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply. • Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives. • Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth. • Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics. Creator, agency, and partner management • Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities. • Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies. • Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance. Engagement leadership across Activities and Accommodations • Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies. • Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions. • Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals. • Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness. Content activation and program operations • Plan and activate creator content for Activities across relevant social platforms and markets. • Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance. • Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment. • Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution. Automation, analytics, and performance • Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience. • Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created. • Build clear performance views and translate data into recommendations, actions, and business decisions. • Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners. What you’ll need to succeed • 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field. • Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes. • Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies. • Experience using social monitoring tools to understand content activity, engagement, and program performance. • Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations. • Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority. • Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently. • High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.

The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders. In this role, you’ll get to Program strategy and business growth • Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program. • Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply. • Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives. • Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth. • Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics. Creator, agency, and partner management • Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities. • Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies. • Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance. Engagement leadership across Activities and Accommodations • Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies. • Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions. • Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals. • Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness. Content activation and program operations • Plan and activate creator content for Activities across relevant social platforms and markets. • Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance. • Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment. • Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution. Automation, analytics, and performance • Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience. • Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created. • Build clear performance views and translate data into recommendations, actions, and business decisions. • Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners. What you’ll need to succeed • 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field. • Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes. • Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies. • Experience using social monitoring tools to understand content activity, engagement, and program performance. • Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations. • Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority. • Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently. • High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get To Know Our Team:** Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda’s non-accommodation partners and promote Agoda’s top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda’s unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business. **The Opportunity:** We are seeking a Senior Manager, Commercial Excellence to join our Financial Institutions (FI) Vertical within the Strategic Partnerships team, supporting commercial excellence and driving growth across Agoda’s Financial Institutions portfolio. In this role, you will be at the forefront of commercial analytics and FI-focused project management, combining sharp analytical capabilities with strong commercial judgment to support strategic decision-making across our FI partnerships, spanning banks, card schemes, and wallet partners. You will need to bring a strong analytical and commercial acumen, coupled with structured problem-solving discipline, project management rigor, and attention to detail. A key part of this role is your ability to act as a strategic bridge across commercial, product, operations, and FinTech teams, translating data-driven insights into measurable business outcomes and influencing cross-functional stakeholders at all levels. **What You’ll Do:** **Commercial analytics** * Own strategic and performance analysis for FI partners across growth, funnel, commercial performance, and profitability, and translate insights into clear recommendations and portfolio priorities * Build and maintain dashboards, recurring reporting, KPI frameworks, and business review materials to improve visibility, decision-making, and performance management * Lead deep dives to identify performance drivers, diagnose gaps, evaluate market opportunities, and develop business cases, commercial models, and go-to-market recommendations * Support action planning and impact tracking against commercial targets, particularly in areas of underperformance or strategic focus * Partner with cross-functional teams to turn analytical insights into business actions and improve reporting quality, analytical rigor, and fact-based decision-making across the FI organization **FI Project Management** * Lead or coordinate key FI initiatives from scoping and planning through execution tracking, stakeholder alignment, and leadership updates * Drive cross-functional delivery across commercial, product, finance, legal, operations, FinTech, and marketing teams to support initiatives involving banks, card schemes, and wallets * Establish workplans, timelines, governance, and tracking mechanisms, while managing milestones, dependencies, risks, and issue resolution across FI initiatives * Act as a central coordinator across FI workstreams, aligning business priorities, analytical insights, and execution plans to drive measurable outcomes * Support special projects and help build scalable processes and best practices for how FI initiatives are prioritized, managed, and reviewed **Scope / impact** * High-impact role at the intersection of strategy, analytics, and commercial execution * Direct influence on FI vertical growth, partner performance, and prioritization decisions * Strong exposure to senior stakeholders and cross-functional leadership teams * Opportunity to shape the commercial excellence agenda, including how performance is measured, managed, and improved **Required Qualifications:** * 7+ years of relevant experience in commercial analytics, strategy, project management, consulting, revenue optimization, performance management, or similar fields * Strong analytical and problem-solving skills, with the ability to structure ambiguity, derive insight from data, and translate analysis into actionable business recommendations * Strong commercial acumen and business judgment, with a clear understanding of how analysis informs growth, prioritization, and financial outcomes * Proven ability to influence or lead cross-functional initiatives, manage stakeholders, and drive execution in complex and ambiguous environments * Experience developing business cases, performance frameworks, and executive-ready recommendations * Excellent communication skills, including the ability to influence senior stakeholders and present complex ideas in a clear, concise, and compelling way * High ownership, attention to detail, and strong execution discipline **Preferred Qualifications:** * Experience with SQL, BI tools, or data visualization tools is strongly preferred * Experience leading cross-functional initiatives from insight generation through execution and impact tracking * International or regional experience in a matrix organization is advantageous * Experience in OTA,e-commerce,financial institutions, payments, loyalty, travel, e-commerce, fintech, strategic partnerships,or other highly data-driven consumer industries * Experience working with partner-facing commercial teams and translating commercial needs into analytical solutions * Advanced Excel and PowerPoint skills; ability to build structured presentations for senior leadership * Experience managing or mentoring team members is a plus