At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity** The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills
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At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity** The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills #London #Paris #Berlin #Warsaw #Dublin #Zurich #Lisbon #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas #PricingStrategy #revenue #P&L #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing #Travel #Tech #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For details please read our [privacy policy](https://careersatagoda.com/privacy-statement). **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## Apply Now Senior Manager, Marketing Analytics (Bangkok-based, relocation provided) +1 LinkedIn This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office) Have you completed Alooba test from Agoda in the last 6 months? How many years of relevant full-time experience do you have? (Excluding internship) Which statement fits best to describe your experience with any of the following: SQL / Tableau/ Power BI/ Looker? What is your salary expectation in THB monthly? In which country/region are you currently based? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? How did you hear about this job? Preferred First Name Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters
As Director, Content and Product Operations, you will play a key leadership role in analyzing customer and product data to determine business value and priorities, setting the strategy, roadmap and KPIs to deliver efficient and effective operations. You will build and manage multiple large teams in a fast-paced, international environment. You will lead your teams in execution, collaborate closely with product managers and IT on A/B experiments and reporting, and coordinate with accommodation supply, connectivity, strategic partnerships, and customer support teams to ensure operational excellence. This position is based in Bangkok, Thailand, reporting to the VP of Product, and is open to candidates worldwide. We will assist you with visa and relocation, ensuring a smooth transition to working and living in Bangkok. Responsibilities: * Develop and execute content and product operations strategies to support Agoda’s business goals. * Set content and data priorities based on customer needs and business value. * Establish and track KPIs to measure business impact and operational performance. * Create and manage roadmaps and project plans for key initiatives. * Collaborate with cross-functional teams, including Product, Technology, and Supply, to deliver effective content solutions. * Lead, develop, and mentor a high-performing team, fostering a culture of innovation and accountability. * Monitor and improve content systems and processes for efficiency and quality. * Troubleshoot and resolve issues across the content supply chain. Experience Required: * 10+ years of experience in driving Operations for large organizations * At least 6 years of direct management experience, including leading teams of 20 or more * Experience managing teams in the e-commerce or technology/internet space * Proven ability to set and execute content or operational strategy to drive business results * Strong analytical skills and data-driven decision-making; SQL expertise a plus * Demonstrated experience optimizing operational workflows and resourcing, both automated and manual, to achieve business goals
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We’re looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You’ll be responsible for end-to-end marketing leadership for the partnership. **What Makes This Role Unique** **Scale & Impact** * Own a full P&L for a multi-million dollar partnership * Direct control over budget allocation and investment levels across channels * Your optimization decisions drive both immediate ROI and long-term partnership health **Strategic Complexity** * Manage multiple brands with different customer profiles * Navigate the intersection of B2B partnership management and B2C performance marketing * Balance partner relationships with data-driven optimization * Influence partner marketing strategy while ensuring Agoda profitability targets **Channel Mastery & Technical Growth** **You’ll oversee the full marketing funnel:** * Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness * Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization * App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets * Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers * Advanced SQL for booking analysis and channel performance tracking * A/B testing and experimentation methodology with clear measurement frameworks * Marketing analytics including attribution modeling and incrementality measurement **Cross-Cultural Collaboration** * Weekly syncs with partner marketing team * Joint planning and collaborative problem-solving * Navigate cultural nuances in partnership management **Key Responsibilities** 1. Team Leadership & Development * Manage, mentor, and develop a team of 2-3 marketing specialists * Set team priorities and OKRs aligned to partnership goals * Conduct performance reviews and career development conversations * Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership * Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals * Guide team on channel strategies and ensure execution excellence * Own the full marketing P&L for the partnership * Design experimentation roadmap to validate strategic hypotheses * Monitor channel health and guide team to drill into anomalies or opportunities * Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights * Define analytics roadmap and experimentation strategy for the team * Write SQL queries to answer strategic business questions and guide team on complex analysis * Guide team on measurement frameworks and experiment design * Synthesize insights into executive-ready recommendations with business impact quantification * Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management * Develop annual marketing roadmap and quarterly plans aligned to partnership goals * Lead weekly syncs with partner marketing leadership * Present quarterly business reviews to Agoda leadership (Director/VP level) * Own the annual planning process and budget allocation across channels * Partner with Agoda’s commercial and product teams on partnership optimization * Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management * Lead large, multi-workstream initiatives end-to-end * Build detailed project plans with risk mitigation and milestone tracking * Establish governance cadence and reporting mechanisms * Ensure disciplined execution across markets and teams **Requirements** We’re looking for candidates who demonstrate: 1. Analytical & Technical Skills * SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) * Strong analytical thinking with ability to translate data into actionable insights * Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) * Bonus: Experience with experimentation design and statistical analysis * 7-10+ years in marketing, growth, or analytics roles 2. Marketing Channel Knowledge * Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) * Experience optimizing marketing campaigns toward ROI/profitability targets * Familiarity with attribution models and incrementality measurement * Background in digital marketing, growth marketing, or marketing analytics preferred 3. Leadership & Stakeholder Management * 5+ years people management experience or demonstrated team leadership * Ability to influence without direct authority in a matrix organization * Executive communication skills — comfortable presenting to VP/Director level stakeholders * Required: Complex stakeholder management including partner relationships at senior levels * Cultural sensitivity for cross-border collaboration 4. Execution Excellence * Exceptional project management discipline * Ability to manage multiple concurrent initiatives * Strong attention to detail without losing strategic altitude 5. Business Orientation * Understands P&L drivers and growth mechanics * Makes data-informed decisions * Focused on impact, not activity **What We Offer** Ownership & Impact * You’re not executing someone else’s strategy — you’re owning the outcomes * Test new ideas, run experiments, see direct impact on partnership performance * High visibility to leadership; your metrics are partnership KPIs Learning Environment * Work with Agoda’s best-in-class marketing practices * Experimentation culture with clear measurement and learning * Complex, ambiguous problems that build problem-solving skills
The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders. **In this role, you’ll get to** **Program strategy and business growth** • Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program. • Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply. • Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives. • Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth. • Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics. **Creator, agency, and partner management** • Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities. • Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies. • Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance. **Engagement leadership across Activities and Accommodations** • Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies. • Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions. • Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals. • Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness. **Content activation and program operations** • Plan and activate creator content for Activities across relevant social platforms and markets. • Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance. • Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment. • Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution. **Automation, analytics, and performance** • Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience. • Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created. • Build clear performance views and translate data into recommendations, actions, and business decisions. • Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners. **What you’ll need to succeed** • 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field. • Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes. • Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies. • Experience using social monitoring tools to understand content activity, engagement, and program performance. • Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations. • Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority. • Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently. • High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.
The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program’s cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders. In this role, you’ll get to Program strategy and business growth • Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program. • Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply. • Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives. • Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth. • Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics. Creator, agency, and partner management • Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities. • Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies. • Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance. Engagement leadership across Activities and Accommodations • Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies. • Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions. • Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals. • Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness. Content activation and program operations • Plan and activate creator content for Activities across relevant social platforms and markets. • Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance. • Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment. • Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution. Automation, analytics, and performance • Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience. • Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created. • Build clear performance views and translate data into recommendations, actions, and business decisions. • Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners. What you’ll need to succeed • 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field. • Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes. • Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies. • Experience using social monitoring tools to understand content activity, engagement, and program performance. • Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations. • Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority. • Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently. • High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.
About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. Get to Know our Team: The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world. In this Role, you’ll get to: * Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests. * Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others. * Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers. What you’ll Need to Succeed: * Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science) * Ability to communicate fluently in English * 2+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company * Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL * Good numerical reasoning skills * Proficiency in Excel * Intellectual curiosity It’s Great if you Have: * Experience in digital marketing * Academic research experience
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to know our team:** The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers. The team combines a blend of the best analysts, marketing strategists and data scientists, collectively building a team that thrives on data, creative ideas and technology. . The Marketing leadership fosters a great learning environment, providing the opportunity to learn and grow by working closely with experts from a diverse variety of backgrounds from across the globe. Due to continued expansion, **there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:** * Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests. * Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap * Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders **What you’ll Need to Succeed:** * Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science) * Excellent verbal and written communication skills in English * 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing globaltech company * Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI * Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel * Innate desire to take ownership, make an impact and influence outcomes * Excellent organizational skills, attention to detail and ability to work independently **It’s great if you have:** * Experience in digital marketing or ecommerce * Experience with A/B testing and other testing metrics * Strong presentation and negotiation skills * Skills that foster collaboration and team spirit #Bengaluru #SãoPaulo #Delhi #NewYorkCity #Nigeria #London #Hyderabad #Pune #Mumbai #Colombia #Paris #Jakarta #Chennai #SanFrancisco #WashingtonDC #Toronto #Pakistan #LosAngeles #Dallas #Chicago #Kenya #Boston #Shanghai #Egypt #BuenosAires #Manila #Netherlands #Singapore #Rio de Janeiro #Beijing #Atlanta #Sydney #Madrid #Vietnam #SaudiArabia #Peru #Melbourne #Ireland #Russia #Bangladesh #MexicoCity #Philadelphia #Chile #SeattleArea #Noida #Kolkata #Guangdong #UnitedArabEmirates #TelAvivDistrict #Houston #Kuala Lumpur #Belo Horizonte #South Korea #Bangkok #Istanbul #Austin #Curitiba #Warsaw #Campinas #Barcelona #Ukraine #Costa Rica #Berlin #Romania #Denver #Johannesburg #Minneapolis #Manchester #Miami #Phoenix #Detroit #Coimbatore #Milan #Porto Alegre #Vancouver #Montreal #Charlotte #San Diego #Ghana #Salt Lake City #Raleigh #Hong Kong #Munich #Prague #Ecuador #Tampa Bay #Tokyo #Serbia #Lithuania #Taipei #Cracow #Zhejiang #Cape Town #Brasilia #Columbus #Ahmedabad #Indore #Kochi #Gurgaon #Chandigarh #Lucknow #Bhubaneswar #Thiruvananthapuram #Visakhapatnam #Bhopal #Jersey City #Irving #Denton #Worcester #Arlington #Overland Park #Aurora District #Baltimore #Tampa #Halethorpe #Dayton #Syracuse #Chonburi #Chiang Mai #Nakhon Ratchasima #Khon Kaen #Hat Yai #Phuket #Surabaya #Tangerang #Birmingham #Casablanca #Rabat #Camp #Petaling Jaya #George Town
Agoda's Brand Marketing team is looking for an Analyst to scale our digital marketing & brand research efforts. As a part of the Brand Media & Measurement team, you will manage digital campaign planning, A/B testing, and reporting across key digital channels like Meta, Twitter, YouTube etc., and also be responsible for management & analysis of brand research projects. This person will have the opportunity to learn and grow with the global Brand Marketing team based in Thailand. They will play a key role in analyzing all kind of campaign & research data to deliver insights that will shape the team’s strategy and fulfil our ambition of creating an engaging and meaningful brand in the tech-and-travel space. This role is based out of Agoda’s Global Operations Center in Bangkok, Thailand, giving the successful applicant the once-in-a-lifetime chance to work in one of the world’s most exciting and fast-paced cities, close to some of the most iconic travel destinations, with a fun and talented team. We provide complete relocation for you and your family and excellent benefits. We are the guardians of the Agoda brand, with a mission to make Agoda a trusted name in global travel. Our scope is broad and encompasses various projects and collaborations with other departments at Agoda. In any given week, we could be working on campaign creation and activation (including consumer research, strategy, agency management, media planning, measurement, and testing), producing assets for Agoda’s various marketing channels and our website and app, or designing official Agoda merch for our offices around the globe. We ensure the brand is always looking and sounding its best in everything we do, whether on the world stage or in a company newsletter. The Brand team is diverse, representing strategists, media planners, project managers, brand managers, creatives, and more, from different walks of life. We have in common a love of travel (and travel deals) and a passion for finding fun and innovative ways to bring the Agoda brand to the world. In this role, you’ll get to: * Experiment: Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok and YouTube, as well as brand research in-house & with external agencies to demonstrate the impact of campaign activity on brand awareness. * Execute: Own the performance of digital & social campaigns, optimize critical campaign metrics, and keep an eye on data to ensure that media is delivering against the plan. * Learn: Communicate test results & campaign learnings to the team and broader stakeholders through comprehensive analysis, reporting and data visualization. Develop key learnings for different media platforms and markets. * Analyse: Delve into data from digital tests & research studies to gather useful insights for optimization of brand campaigns. * Collaborate: Liaise with external media partners (e.g. Google, Meta) for planning, analysis and execution, and consolidate media data and analysis with digital activity being run in-house. What you’ll need to succeed: * A minimum of a bachelor’s degree in mathematics, marketing, communication, business, or another related field * At least 2 years of experience in analytically focused positions * Great SQL & Tableau knowledge * Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables * Great project management, measurement, and planning capability; taking ownership from the start to the finish * Knowledge of statistics and data processing practices (calculating p-values, data cleaning and normalization, regressions, etc.) is a plus
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **Get to know our team:** The Marketing team at Agoda is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers. The team combines a blend of the best analysts, marketing strategists and data scientists, collectively building a team that thrives on data, creative ideas and technology. . The Marketing leadership fosters a great learning environment, providing the opportunity to learn and grow by working closely with experts from a diverse variety of backgrounds from across the globe. Due to continued expansion, **there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:** * Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests. * Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap * Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders **What you’ll Need to Succeed:** * Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science) * Excellent verbal and written communication skills in English * 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing globaltech company * Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI * Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel * Innate desire to take ownership, make an impact and influence outcomes * Excellent organizational skills, attention to detail and ability to work independently **It’s great if you have:** * Experience in digital marketing or ecommerce * Experience with A/B testing and other testing metrics * Strong presentation and negotiation skills * Skills that foster collaboration and team spirit #STRA#ANLS#MRKT#3#LI-TR2 #sanfrancisco #sanjose #losangeles #sandiego #oakland #denver #miami #orlando #atlanta #chicago #boston #detroit #newyork #portland #philadelphia #dallas #houston #austin #seattle #washdc #tirana #yerevan #sydney #melbourne #perth #vienna #graz #linz #baku #minsk #brussels #antwerp #ghent #charleroi #liege #saopaolo #sofia #toronto #vancouver #montreal #shanghai #beijing #shenzhen #zagreb #cyprus #prague #Brno #Ostrava #copenhagen #cairo #alexandria #giza #estonia #helsinki #paris #nice #marseille #rouen #lyon #toulouse #tbilisi #berlin #munich #hamburg #stuttgart #cologne #frankfurt #dusseldorf #dortmund #essen #Bremen #leipzig #dresden #hanover #nuremberg #athens #hongkong #budapest #bangalore #newdelhi #jakarta #bali #bandung #dublin #telaviv #milan #rome #naples #turin #palermo #venice #bologna #florence #tokyo #osaka #yokohama #nagoya #okinawa #fukuoka #sapporo #amman #irbid #riga #beirut #tripoli #vilnius #luxembourg #kualalumpur #malta #chisinau #amsterdam #oslo #jerusalem #manila #warsaw #krakow #sintra #lisbon #porto #braga #cascais #loures #amadora #almada #doha #alrayyan #bucharest #moscow #saintpetersburg #riyadh #jeddah #mecca #medina #belgrade #singapore #bratislava #capetown #johannesburg #seoul #barcelona #madrid #valencia #seville #bilbao #malaga #oviedo #alicante #laspalmas #zaragozbanga #stockholm #zurich #geneva #basel #taipei #tainan #taichung #kaohsiung #Phuket #bangkok #istanbul #ankara #izmir #dubai #abudhabi #sharjah #london #manchester #liverpool #edinburgh #kiev #hcmc #hanoi #sanaa #taiz #aden #gibraltar #marrakech #lodz #wroclaw #poznan #Gdansk #szczecin #bydgoszcz #lublin #katowice #rio #salvador #fortaleza #brasilia #belo #belem #manaus #curitiba #portoalegre #saoluis data representation data analysis SQL data analytics analytics python (programming language) data mining data science r (programming language) tableau analytical skills data visualization databases business analysis business intelligence (bi) microsoft sql server machine learning statistics power bi #### Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. ### **Discover more about working at Agoda** * Agoda Careers[https://careersatagoda.com](https://careersatagoda.com/) * Facebook[https://www.facebook.com/agodacareers/](https://www.facebook.com/agodacareers/) * LinkedIn[https://www.linkedin.com/company/agoda](https://www.linkedin.com/company/agoda) * YouTube[https://www.youtube.com/agodalife](https://www.youtube.com/agodalife) **Equal Opportunity Employer** At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement). **Disclaimer** We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## Apply Now Analyst/Senior Analyst/Associate Manager, Marketing Analytics (Bangkok Based, relocation provided) +1 This role is located in Bangkok, with relocation support provided. If you are not currently located in Bangkok, are you open to relocate? Do you have professional experience with any of the analytical tools- SQL or R or Python or Tableau or PowerBI or similar? How many years of relevant full-time experience do you have? (Excluding internship) Do you as a candidate have a personal relationship with a current Agoda employee? If yes, please indicate how you know the employee? What is the employee’s name? How did you hear about this job? Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? In which country/region are you currently based? Do you allow us to provide you TEXT/SMS updates of your interview process? We may engage with a service provider to do so. What are your yearly salary expectations in THB including any bonuses? Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters  By submitting your Application you confirm you have read and agreed to Agoda applicants [Privacy statement](https://careersatagoda.com/privacy-statement/).