Strategy Lead - WPP Media

The Strategy Lead acts as a strategic powerhouse, blending analytical expertise with visionary leadership to drive client ROI and agency growth. The role involves defining strategic direction, leading multi-market pitches, and uncovering hidden truths within complex data to create boardroom-ready insights. The position requires overseeing strategic initiatives across teams, integrating cutting-edge technology and consumer data, and fostering cross-functional collaboration to deliver creative personalization at scale.

Define and articulate the strategic vision for key clients and the agency

Lead the analytical development on multi-market pitches, sourcing and synthesizing data

Drive the strategic narrative that anchors pitch stories

Lead new business pitches as a senior strategic advisor

Pioneer creative approaches to combining disparate data sources

Drive the adoption and integration of WPP tools and cutting-edge technologies

Brief and guide planning teams on analytical approaches and insight development

Minimum of 10 years of relevant professional experience in strategic planning within a media, digital, or growth-focused agency environment

Exceptional proficiency in analyzing audience data, performance analytics, and complex quantitative and qualitative data

Demonstrated ability to define strategic direction and translate complex data into clear, actionable C-suite insights

Exceptional storytelling, presentation, and negotiation skills

Proven ability to lead, mentor, and inspire teams and work effectively with senior stakeholders

Familiarity with industry media tools, new media tools, AI applications, and various data ecosystems