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This role focuses on driving the end-to-end go-to-market strategy for B2C cybersecurity products. The position acts as a critical bridge between product development, commercial teams, and technology stakeholders to ensure successful product launches and sustainable revenue growth. The incumbent will oversee roadmap execution and optimize commercial performance for both on-device and on-network security solutions.
Key responsibilities include leading GTM planning, managing product P&L performance, and tracking critical business KPIs such as customer acquisition, active subscribers, and revenue growth. The role also involves defining customer value propositions, developing performance dashboards, and partnering with UX/UI teams to optimize end-to-end customer journeys across digital and retail channels.
Responsibilities
Lead end-to-end go-to-market planning and execution for new product launches and feature releases
Develop product positioning, pricing strategies, and customer value propositions
Coordinate launch readiness across marketing, sales, call center, digital channels, and technology teams
Define customer acquisition, retention, upsell, and cross-sell strategies
Manage product P&L performance and track key business KPIs including customer acquisition, active subscribers, and revenue growth
Analyze customer behavior and product usage data to identify growth opportunities
Define and optimize end-to-end customer journeys across digital and retail channels
Partner with UX/UI teams to improve onboarding and service adoption
Requirements
Bachelor’s degree in business administration, marketing, information technology, computer science, engineering, or related field
Master’s degree or MBA is an advantage
Minimum 5–10 years of experience in Product Management, Product Ownership, GTM, Digital Services, or Commercial Strategy
At least 3 years of experience managing consumer (B2C) digital products
Experience in telecommunications, technology, digital services, FinTech, cybersecurity, or subscription-based services
Proven track record of launching and scaling consumer digital products
Experience leading cross-functional product initiatives involving business and technology stakeholders
Exposure to cybersecurity products such as mobile security, identity protection, fraud protection, privacy services, digital family safety solutions, and device security services
Nice to have
Strong analytical skills for data-driven decision making
Deep understanding of cybersecurity domain knowledge
Experience with performance dashboards and executive reporting
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