B2B Marketing Specialist

This role focuses on planning and executing integrated marketing campaigns to promote brand awareness and drive lead generation. The specialist will collaborate closely with the marketing leadership team to translate strategic direction into actionable plans. Responsibilities include managing end-to-end event projects, overseeing multi-channel content development, and fostering partnerships within the B2B ecosystem. The position requires a hands-on approach to campaign activation and performance analysis to ensure continuous optimization.

The ideal candidate will lead the creation of compelling creative concepts and structured briefs for external agencies. You will oversee digital, social, and offline marketing initiatives while maintaining consistent brand messaging across all channels. The role involves working with system integrators, vendors, and partners to design joint marketing programs. Additionally, you will explore and implement AI-powered marketing tools to enhance content generation and campaign efficiency.

• Partner with the Marketing Head to translate strategic direction into actionable integrated marketing plans
• Develop and own integrated marketing communication (IMC) plans to drive awareness, consideration, and lead generation
• Lead end-to-end event and activation projects, coordinating with partners, vendors, and internal stakeholders
• Translate campaign objectives into compelling creative concepts and content, providing structured briefs to agencies and designers
• Oversee multi-channel content development (digital, social, offline) ensuring consistency in branding and messaging
• Manage campaign activations such as product launches, videos, PR, and digital media initiatives
• Monitor, analyze, and report campaign performance with actionable recommendations for optimization
• Foster collaboration within the B2B ecosystem (System Integrators, vendors, partners) to design and execute joint marketing programs
• Explore and apply AI-powered marketing tools to enhance campaign efficiency, content generation, and performance measurement

• Bachelor’s degree in marketing, business, or a related field
• Minimum of 5 years of experience in a marketing role, preferably in B2B or technology-related industries
• Proven track record in delivering integrated marketing strategies and IMC plans
• At least 3 years of hands-on experience in end-to-end event management including concept, partner/vendor collaboration, execution, and post-event analysis
• Demonstrated ability to translate campaign objectives into creative concepts and content with structured briefing skills
• Skilled in multi-channel marketing execution (digital, offline, PR) with consistent brand messaging
• Hands-on experience in campaign activation and measurement to drive continuous improvement
• Experience working within the B2B ecosystem (System Integrators, vendors, partners) to co-create marketing initiatives