Assistant Manager - CE Performance Marketing - Pure Player

We are seeking a strategic and results-oriented Assistant Manager to lead performance marketing initiatives for our Pure Player division. You will be responsible for developing and executing comprehensive digital marketing strategies that drive user acquisition, engagement, and revenue growth across key digital channels. This role requires a deep understanding of the digital ecosystem and the ability to optimize campaigns for maximum return on investment. You will collaborate closely with cross-functional teams including product, creative, and analytics to ensure alignment with broader business objectives.

In this position, you will manage a team of marketing professionals and oversee the end-to-end lifecycle of performance marketing campaigns. You will analyze complex data sets to derive actionable insights, identify market trends, and refine targeting strategies to improve conversion rates. The ideal candidate will be a proactive leader who can mentor team members, foster a culture of continuous improvement, and drive innovation in our marketing approach to stay ahead of competitive pressures.

• Develop and implement comprehensive performance marketing strategies to achieve business goals
• Manage and optimize digital advertising campaigns across Google, Meta, and other major platforms
• Analyze campaign performance data to identify trends, optimize targeting, and improve ROI
• Lead and mentor a team of marketing specialists to ensure high-quality execution
• Collaborate with product and creative teams to align marketing efforts with product roadmap and brand identity
• Conduct market research and competitive analysis to identify new opportunities and threats
• Manage the marketing budget and ensure efficient allocation of resources

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of experience in performance marketing, digital advertising, or online marketing
• Proven track record of managing successful campaigns with measurable results
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions
• Deep understanding of digital marketing channels, including SEM, SEO, social media, and programmatic advertising
• Experience with marketing analytics tools and platforms
• Excellent project management and organizational skills
• Strong communication and interpersonal abilities

1. Online Application

2. Recruiter Screen

3. Hiring Manager Interview

4. Final Interview