Sales Leader

You will be responsible for defining and executing the home furnishing business plan and growth strategy for the Thai market. This involves analyzing global priorities, national competition, and market trends to drive commercial success. You will lead the country commercial activation to secure turnover, profit, and gross margin targets across all selling channels. Additionally, you will coordinate national price actions and support the competence development of shopkeepers and the store commercial team to ensure long-term sales and profitability.

• Define and agree on the home furnishing business plan and growth strategy based on global priorities and market insights
• Communicate business strategies and priorities to key stakeholders to motivate ownership and achieve overall goals
• Lead country commercial activation to secure turnover, profit, gross margin, and volume commitments
• Support all selling channels in meeting volume commitments by monitoring sales results and addressing performance deviations
• Collaborate with shopkeepers and the store commercial team to understand business development needs and secure competence development
• Coordinate national price actions to ensure market-relevant pricing that supports long-term sales and profitability

• Passionate about home furnishing with the ability to inspire and motivate others
• Highly self-motivated and experienced in leading a team or working independently
• Strong analytical and numerical skills to draw insights from information and formulate strategic business plans
• Deep understanding of the Thai market, competition, trends, and life at home
• Strong knowledge of the drivers of sales, profit, gross margin, and volume development
• Proven experience in a management role within an IKEA Store
• Ability to engage stakeholders in plans and build collaborative working processes