Analytical Lead, Planning and Measurement, Large Customer Sales - Google

You will be a trusted advisor and consultant, working closely with internal teams and external clients to develop and implement robust measurement strategies. You will leverage Google's cutting-edge data and technology to provide actionable insights that improve advertising effectiveness and drive business results. The Planning & Measurement team is a critical part of the advertising business, ensuring that clients understand the value and impact of their campaigns. You will help drive better measurement practices across a portfolio of clients in e-commerce, gaming, and travel.

• Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs.
• Partner closely with Google Sales, Product, and Engineering teams to ensure alignment and drive product innovation.
• Craft media plan guidance across performance and brand in accordance with customer business objectives.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions.
• Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.
• Strong communication, analytical, and problem-solving skills.

• Experience in statistical analysis and data visualization.
• Experience presenting insights to senior stakeholders and influencing decision-making.
• Understanding of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality, and online-to-offline measurement.
• Understanding of Online Commerce, Social Commerce platforms, and Ecosystem in South East Asia.
• Familiarity with Google's measurement products (Google Ads, Google Analytics, Firebase) and leading third-party platforms.