Business Analytics Specialist - Shopee

You will manage end-to-end marketing initiatives to drive user acquisition and retention for ShopeePay and Digital Products. Your role involves planning campaign mechanics, optimizing budgets, and conducting A/B testing to improve performance. You will analyze key marketing metrics to provide actionable insights that guide business decisions. Additionally, you will design analysis frameworks and present findings to stakeholders using visualization tools.

You will support the Credit business by conducting data-driven analysis and providing recommendations for current business directions. You will collaborate closely with cross-functional teams to ensure alignment with overall business objectives. The role requires a proactive approach to special projects and a commitment to long-term goals.

• Manage end-to-end marketing initiatives including CRM mechanics, budget optimization, and user segmentation
• Plan marketing campaigns and A/B tests aligned with business objectives
• Analyze key marketing metrics to provide insights for campaign improvement
• Conduct data-driven analysis for ShopeePay, Digital Products, and Credit businesses
• Design analysis frameworks and extract relevant data for in-depth analysis
• Deliver findings using visualization and reporting tools to stakeholders
• Support special projects as requested

• 0-2 years of experience in marketing analytics, business analytics, or strategy consulting
• Strong technical skills with SQL
• Intermediate proficiency in MS Excel and Google Sheets
• Strong analytical and logical reasoning skills
• Self-starter with a strong sense of ownership
• Excellent communication skills in Thai and English (written and verbal)
• Reliable team player comfortable in a fast-paced environment

• Experience in e-commerce or tech industries
• Familiarity with data visualization tools
• Ability to work independently and drive projects to completion