Category Development Innovation Manager - Hypermarket (Trade Marketing) - Unilever

This role focuses on driving category growth and innovation within the hypermarket channel for B&W Thailand. You will be responsible for developing and owning comprehensive channel and account strategies that align with business objectives and consumer needs. The position requires leading category planning processes, securing approvals for investment plans, and establishing strategic partnerships with key customers to strengthen category captaincy. You will also drive the effective deployment of projects and new product development (NPD) into the most relevant channels within the first three months, ensuring operational excellence and end-to-end network delivery. Additionally, you will lead monthly demand planning processes and conduct regular market visits to generate actionable insights that improve in-store execution and identify growth opportunities.

• Develop and own channel and account strategies aligned with business objectives and Jobs-To-Be-Done (JTBD)
• Lead category planning and secure approval of Category Plans, including investment (CPP), offtake targets, Turnover, and Risks & Opportunities
• Drive category reviews and establish category captaincy with key customers to strengthen strategic partnerships
• Lead pre-JBP and JBP discussions with customers to align on commercial goals
• Provide key inputs into deployment plans across projects and manage portfolio strategy
• Co-own assortment planning and review across formats and clusters
• Ensure excellence in operational execution and end-to-end network delivery
• Drive effective rotation and deployment of projects and NPD into relevant channels within the first three months
• Lead monthly demand planning processes to ensure alignment with business targets
• Consolidate Activity Review inputs within the category to support baseline S&OP planning
• Conduct regular market visits and shopper observations, including mystery shopping, to generate actionable insights

• Bachelor or Master degree in a job-related field
• At least 5 years of experience in trade marketing, category analysis, and the FMCG environment
• Experience in the beauty industry, company, or channel is a plus
• Candidates from market research are welcome to apply
• Strong ability to analyze large amounts of data
• Excellent proficiency in both English and Thai
• Good presentation and negotiation skills

• Experience in the beauty industry or market research
• Strong analytical skills with the ability to translate data into actionable brand-level initiatives
• Proven track record in establishing category captaincy and strategic partnerships
• Ability to manage complex portfolio strategies and optimize performance