E-Commerce Executive - Chinese

Minor Hotels, a global hospitality group with over 600 hotels and resorts, is hiring an E-Commerce Executive based at The Parq Building in Bangkok. The role executes digital media and e-Commerce activities for Minor Hotels and its brands globally, supporting corporate departments in developing digital marketing and e-Commerce strategies aligned with corporate goals.

Key duties include implementing e-Commerce tactics to maximize direct revenue through Brand.com, preparing and analysing SEO and SEM campaigns, optimizing website content and translations, coordinating website launches for new hotels, managing online tracking and reporting systems, and collaborating with agencies and partners such as Google, Baidu, and metasearch providers. The role also supports PPC and SEO planning, social media performance monitoring, and digital budget management.

Implement, analyse, and develop e-Commerce tactics to maximize direct revenue through Brand.com

Prepare and analyse SEO and SEM campaigns and advise hotels on results

Optimize website content, images, links, and translations; coordinate website launches for new hotels

Manage online tracking and reporting systems and produce weekly and monthly channel performance reports

Collaborate with agencies, vendors, and media partners such as Google, Baidu, and metasearch partners to optimize ROI

Demonstrate knowledge of CPA, CPC, CPM, email buys, paid search, mobile marketing, and internet advertising models

Communicate professionally in written and spoken English

Demonstrate strong financial literacy

Work independently with minimal supervision and manage time with attention to detail

Learn and maintain familiarity with relevant e-Commerce technology platforms and distribution channels