This role is responsible for end-to-end P&L ownership and driving revenue growth within the advertising ecosystem. The position requires leading long-term marketplace strategy, balancing supply and demand dynamics, and setting monetization models. The ideal candidate will steer cross-functional initiatives involving data science, product, engineering, and commercial leadership to maximize long-term monetization.
The role involves designing and optimizing pricing models, defining inventory and placement strategies, and directing teams in diagnosing metric fluctuations. The candidate will serve as the definitive voice for the Ad Marketplace during executive reviews and build a high-performing analytical culture through direct mentoring and workflow establishment.
หน้าที่รับผิดชอบ
Own end-to-end accountability for ad revenue targets, financial forecasting, and macro-level supply and demand optimization
Design and optimize pricing models, including dynamic pricing and bidding dynamics, to drive merchant adoption
Define slot ratios, frequency caps, and ad load logic to balance monetization with user experience
Direct teams in diagnosing metric fluctuations and defining core ranking mechanics like eCPM and fill rates
Sponsor key strategic marketplace initiatives and serve as the primary voice for the Ad Marketplace during executive reviews
Build and cultivate a high-performing analytical culture by mentoring team members and establishing operational workflows
คุณสมบัติ
5+ years of experience in Ad Tech, E-commerce, or Marketplace Strategy with significant revenue management experience
Bachelor’s degree in Business, Engineering, Economics, Finance, or related fields; MBA or Master’s degree preferred
Strong technical acumen to understand Machine Learning, Personalization, Pricing, and Ranking model architecture
Strong analytical foundation with proficiency in Excel, SQL, and dashboarding tools
Proven ability to manage revenue goals and align marketplace mechanics with overarching business objectives
Exceptional executive storytelling and presentation skills to distill complex data into strategic narratives
คุณสมบัติเพิ่มเติม (ถ้ามี)
Demonstrated experience in leading, mentoring, and developing analytical and business management talent
Strong influence and negotiation skills capable of driving consensus among senior executives
Ability to identify problems, generate solutions, and overcome obstacles in complex environments
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