Content Marketing Manager, B2B Marketing

Agoda is hiring a Content Marketing Manager for its B2B Marketing team in Bangkok, with relocation support provided. The role owns the development and execution of a B2B content strategy that builds brand awareness, establishes thought leadership, and supports the marketing funnel. The manager partners with senior leaders and cross-functional teams across Marketing, Product, Sales, and Strategy to translate complex business insights into clear narratives for B2B decision-makers.

Responsibilities include content strategy and planning, thought leadership development, product storytelling and sales enablement, executive presentations, and content operations. The position requires 6–8 years of relevant B2B content marketing or product marketing experience, preferably in SaaS, technology, platform, or marketplace businesses, with strong storytelling, executive communication, stakeholder management, and AI fluency.

Own and execute a comprehensive B2B content strategy aligned with brand positioning, business priorities, go-to-market plans, and the customer journey.

Develop insight-led thought leadership content including articles, industry reports, whitepapers, case studies, blog posts, and executive LinkedIn content.

Partner with Product, Sales, and Strategy teams to develop product one-pagers, solution narratives, case studies, website content, and partner-facing presentations.

Lead end-to-end development of high-impact executive presentations for industry conferences, flagship events, partner summits, and strategic engagements.

Manage end-to-end content production and external agencies, freelancers, and creative partners, leveraging AI tools to improve efficiency and quality.

6–8 years of relevant experience in B2B content marketing, content strategy, or product marketing, preferably within SaaS, technology, platform, or marketplace businesses.

Proven experience independently developing and executing content strategies and connecting content initiatives to business objectives.

Strong writing, editing, research, and synthesis capabilities with a portfolio of high-quality thought leadership and B2B marketing content.

Demonstrated experience developing senior executive presentations and engaging confidently with senior leadership.

Excellent English communication skills, both written and verbal, with the ability to communicate effectively with global teams and senior business audiences.