Manager, B2B Events & Experiential Marketing

Agoda is hiring a Manager for B2B Events & Experiential Marketing based in Bangkok, within the Performance Marketing department. The role owns and scales the B2B events channel, translating commercial priorities into event strategies, building annual roadmaps, and defining success metrics such as pipeline impact, activation, and ROI. The position partners with Business Development, Sales, Supply, PR, Content, Branding, and senior leadership, leading large multi-workstream initiatives and establishing governance and reporting mechanisms.

The role requires 8-12 years of experience in events, field or B2B marketing, management consulting, strategy, PMO, or business operations. Candidates should demonstrate structured problem-solving, stakeholder mastery, execution excellence, and a strong business orientation with P&L understanding.

Translate commercial priorities into event strategies with clear business cases and develop annual roadmaps aligned to growth objectives

Define success metrics beyond attendance, including pipeline impact, activation, ROI, and incrementality

Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership to align stakeholders

Lead large, multi-workstream initiatives end-to-end with detailed project plans, risk mitigation, and milestone tracking

Build measurement frameworks, post-event impact analysis, and dashboards to track ROI and business outcomes

8-12 years of experience in events, field or B2B marketing, management consulting, strategy, PMO, or business operations

Strong structured problem-solving skills with analytical thinking and commercial acumen

Experience working with senior leadership and influencing without direct authority

Exceptional project management discipline with ability to manage multiple concurrent initiatives

Understanding of P&L drivers and growth mechanics, with data-informed decision making