Monster Energy APAC

The Senior Portfolio Manager leads portfolio-level localization of marketing strategies, translating global brand roles into market-relevant execution. They partner with markets to identify priority audience segments and tailor marketing approaches to local needs. The role involves developing frameworks for differentiated go-to-market strategies across brands to minimize overlap and maximize portfolio impact. Additionally, the manager tracks portfolio-level marketing effectiveness and analyzes results to recommend adjustments for improved ROI and brand equity.

The Senior Marketing Manager is responsible for executing brand experiences and driving the strategic marketing direction for the Monster brand portfolio. The role involves leading the development and execution of marketing programs that fuel brand awareness and consumer engagement. Key duties include integrating passion platforms such as Music and Action Sports, partnering with Sales for commercial initiatives, and managing sampling programs. The position requires full accountability for the annual business plan and reporting.

The Commercial Director leads from the front with full P&L ownership, driving high-impact strategy and business planning. The role involves building powerful partnerships with General Managers of Distribution Partners to accelerate growth. Key duties include identifying market opportunities, designing and executing commercial initiatives, and managing volume and profit targets. The position requires aligning volume goals with country P&L, developing value chains with partners, and managing trade spending to ensure brand presence. The role also involves defining revenue management strategies, setting channel execution standards, and analyzing sales performance against targets using Nielsen reports.

The Senior Endorser Manager leads the development and execution of a regional influencer and ambassador strategy across lifestyle creators, streamers, and talent in sports, gaming, and music. The role involves establishing a centralized management framework for talent vetting, contracting, performance measurement, and compliance. Additionally, the manager designs scalable playbooks and training programs to enable local teams to activate influencers consistently and effectively across markets.